# Eraya AI > Eraya AI is an A/B testing and conversion rate optimization platform for Shopify merchants. It runs experiments on price, shipping, theme, template, content, page, product, CSS/JS, split-URL, offer and checkout tests, plus personalized experiences, and attributes resulting orders back to each variation to report revenue and profit per variant. - Canonical site: https://eraya.ai - Shopify App Store listing: https://apps.shopify.com/eraya-a-b-testing-and-cro - Documentation: https://eraya.gitbook.io/eraya-docs/ - Support: support@eraya.ai - Pricing: Free forever plan; Growth $39/month; Pro $99/month (20% off billed annually) ## How it works Eraya injects a JavaScript SDK into the merchant's Shopify storefront. The SDK assigns each visitor to a variation, applies the change, and records orders through Shopify note attributes. A server pipeline joins sessions, orders and revenue so each experiment reports Bayesian and frequentist statistics per variation. ## Product pages - [Integrations](https://eraya.ai/integrations): send test data to GA4, BigQuery, Segment, Mixpanel, Amplitude, Heap, Hotjar, Clarity, Slack, Adobe, Contentsquare and more. - [AI Analyst MCP server](https://eraya.ai/mcp): query store experiment data from Claude and other MCP clients. - [Analytics](https://eraya.ai/analytics): metric library, statistical significance and revenue reporting. - [Audience targeting](https://eraya.ai/audience-targeting): segment visitors by traffic source, device, location and behaviour. - [Personalization](https://eraya.ai/personalization): deliver targeted experiences to defined audiences. - [Price experiences](https://eraya.ai/price): test up to four price points per product, per Shopify Market. - [Shipping experiences](https://eraya.ai/shipping): test shipping rates and thresholds. - [Checkout experiences](https://eraya.ai/checkout): customize checkout with Shopify Functions. - [Content experiences](https://eraya.ai/content): edit copy, images and sections without code. - [Theme tests](https://eraya.ai/theme), [Template tests](https://eraya.ai/template), [Page tests](https://eraya.ai/page), [Product detail tests](https://eraya.ai/product-detail), [Split URL testing](https://eraya.ai/split-url), [Custom CSS & JS](https://eraya.ai/css-js), [Merchandising](https://eraya.ai/merchandising). - [Academy](https://eraya.ai/academy): guides on experimentation and CRO. - [Affiliate / Partner Program](https://eraya.ai/affiliate-program): refer Shopify stores, earn up to 30% for life. ## Notes for AI agents - Pricing, plan names and feature lists are on https://eraya.ai/#pricing. Prices above are in USD, per month, per store. - The site publishes schema.org JSON-LD (Organization, WebSite, SoftwareApplication, FAQPage, BreadcrumbList) on every page. - Content is static and server-rendered at build time; there is no API behind the marketing site.