Eraya AI

A/B Test & Personalize Every Profit Lever That Drives Revenue

Price|Shipping|Content|Discount|Checkout
Free forever plan•14-day free trial on paid plans•Rated 5.0 by 300+ stores
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Dashboard
Welcome back! Here's what's happening with your store.
Last 30 days
Your tests so far are bringing you
Revenue Uplift / mo
+$206,977.96
Revenue Saved / mo
+$50,090.81
Profit Uplift / mo
$150,678.97
Profit Saved / mo
+$22,034.83
All (5)Active (0)Preview (1)Completed (4)Paused (0)Draft (0)Sample (0)Archived (0)
Test Name
Goal
Lift
Orders
Confidence
Start Date
Status
Existing PDP Template vs Eraya Template
RPV
+$0.65+20.8%
Variation B
49
68%
7/27/2026
Preview
Jorts Price Reduction
RPV
+$1.22+22.2%
Variation B
132
89%
7/21/2026
Completed
Top 8 SKUS 2nd Price Test (Small Jump 2-4%)
RPV
+$1.14+23.6%
Variation B
1,131
100%
7/21/2026
Completed
Top 8 SKUS Price Test
RPV
+$0.31+8.7%
Variation A
1,188
92%
7/13/2026
Completed
T Shirt Price Test
Profit
+$217.70+22.0%
Variation A
30
76%
6/27/2026
Completed
Trusted by growing Shopify brands
the kurzgesagt shopAva&MayFreddieFulton Fish Marketmaleup®LUX SKIN
the kurzgesagt shopAva&MayFreddieFulton Fish Marketmaleup®LUX SKIN
5.0 ratingon the Shopify App Store
300+ storestesting with Eraya every day
Built for Shopify
Inside Eraya

Everything you need to test, personalize and grow.

Lightning-Fast A/B Testing.
Zero Flicker.
Nova OutdoorsPRO
+ Create New Test
Dashboard
Tests
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Audiences
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Settings
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NNadia ParkSign out
Homepage hero — split URL testRunning
MetricsOrdersTraffic SourceAbandoned CartsProduct RevenueRevenueTime SeriesConversion FunnelStatistical SignificanceSubscriptionsVisitor Type
What to look at
Conversion rateRevenueAOVOrders
AControlProbability to win: 5%
FREE SHIPPING ON ORDERS OVER $75
NOVAShopPacksAboutCart (0)
Built for
the long trail
Gear that outlasts the season
SHOP NOW
Original homepage/
Visitors
16,842
Orders
412
CVR
2.45%
Revenue
$35,404.80
AOV
$85.93
RPV
$2.10
BVariation BProbability to win: 95%
48-HOUR DROP · FREE SHIPPING ON EVERYTHING
NOVA.SHOPNEWSALECART · 2
GEAR UP.
GO FURTHER.
New drops every Friday →
SHOP THE DROP
New hero + sticky CTA/pages/home-v2
Visitors
16,934
Orders
497
CVR
2.94%
Revenue
$44,282.70
AOV
$89.10
RPV
$2.62+24.8%
Segment Any Audience.
Personalize Every Visit.
Audience rules3 audiences live
UTM Sourcecontainsinstagramtiktok
And
Device TypeisMobile
ServeInstagram heroSave audience
Instagram visitors↑24% RPV
utm_source contains instagram12,480 visitors
AS SEEN ON INSTAGRAM · 15% OFF
NOVASHOPNEWCART
THE DROP
YOU SAW IT.
SHOP THE LOOK
Returning customers↑18% RPV
visitor_type is returning8,915 visitors
WELCOME BACK · FREE EXPRESS SHIPPING
NOVASHOPNEWCART
WELCOME BACK.
YOUR PICKS ARE IN.
VIEW RESTOCKS
Canada↑21% RPV
country is CA6,302 visitors
FREE SHIPPING ACROSS CANADA · PRICES IN CAD
NOVASHOPNEWCART
HELLO, CANADA.
DUTY-FREE DELIVERY.
SHOP IN CAD
Cover 100% of the Customer Journey. Pricing, Shipping & Checkout Included.
Content Testing
Test content and design elements, such as images, texts, positioning, messaging and more.
Split URL Test

Test different landing pages by redirecting visitors to alternative URLs.

Create Split URL Test
Theme Test

Menu tests, navigation tests, global banners

Create Theme Test
Page Testing

Homepages, landing pages, specific product and collection pages

Create Page Testing
Template Test

Multiple pages such as products and collections that share layouts

Create Template Test
Content Test

Test headlines, CTAs, product titles, descriptions, and more using the visual editor — no code required.

Create Content Test
Price Testing
Test product prices, shipping rates, free shipping thresholds, and offers.
Price Test

Test the price of one or multiple products in your Shopify store.

Create Price Test
Shipping Test

Test the rates you charge for shipping, including free thresholds.

Create Shipping Test
Offer Test

Test different discounts and offers on your Shopify store.

Create Offer Test
Commerce & Checkout
Test your checkout experience.
Checkout Test

Currently Test Banner, Testimonials Call Out Badges. More extensions coming soon.

Create Checkout Test
Conversion rate over timeControlVariation A
Jul 23, 2026
Control 1.42%
Variation A 1.81%
Jul 13Jul 15Jul 17Jul 19Jul 21Jul 23Jul 25Jul 27
Channel Reporting.
Actionable Analysis.
Lift
+20.45%RPV
Net revenue
$84,854
Net revenue by channel
547orders
Direct 34%Paid Search 27%Paid Social 20%Organic 12%Email 7%
By audienceSource ChannelsSource SitesDevice TypeVisitor Type
GroupVisitorsOrdersNet RevenueConv. RateRPVATC RateAbandoned
Direct▾11,482186$28,850.001.6%$2.519.4%62.1%
Control(Control)5,69179$12,640.001.4%$2.228.6%65.4%
Variation A5,791↑2%107↑35%$16,210.00↑28%1.8%↑33%$2.80↑26%10.1%↑17%58.9%↓10%
Paid Search9,120148$22,911.001.6%$2.518.9%63.4%
Paid Social6,842109$16,971.001.6%$2.488.4%64.8%
Organic Search4,18066$10,182.001.6%$2.448.1%65.9%
Email2,15238$5,940.001.8%$2.7611.2%57.4%
Orders & Net Revenue are attributed from each order's marketing data (UTMs, referrer, ad click IDs). Visitors & funnel rates come from session data, classified into the same channels. Orders with no captured source group under Direct.
Edit Any Element.
No Code, No Developer.
Save & ExitVariation ADOM/ Home pageDawn (live)Element selectorChanges OnVisual Editor ready for edits
48-HOUR DROP · FREE SHIPPING ON EVERYTHING
NOVA.SHOPNEWSALECART · 2
h1.hero__heading
GEAR UP.
GO FURTHER.
New drops every Friday →
SHOP THE DROP
h1Hero heading
.hero__content > h1.hero__heading
EditCustom CSS and JS
Targeting

Applied on

All matching pages

Device

AllDesktopMobile
Content
Paragraph
BIUSA
40Bold1.04-0.5UPPER
GEAR UP.
GO FURTHER.
Applying live to preview…Save element
Real support from
real people. Based
in Canada.
Average first reply under 10 minutes.
Live chatOnline now
Can you help me set up a price test on my top 8 SKUs?
On it!
I'll build the variant groups with you and check the traffic split before we launch.
Write a message…
Optimize Every
Revenue Driver.
https://novaoutdoors.com/products/rainbow-stripe-kids-crew
NOVAShop AllNew ArrivalsBest SellersBlogJoin our email list2
FREE SHIPPING ON ALL ORDERS OVER $50
Subscribe & save on kids' essentials — 20% off your first order
★★★★★214 Reviews

Rainbow Stripe Kids Crew Sweatshirt

$42.00$28.00
ADD TO CART
Colors

Soft brushed-cotton fleece in bold multi-stripe, finished with ribbed cuffs, hem and neckband so it keeps its shape wash after wash. An embroidered dinosaur patch on the chest and a relaxed fit make it easy to pull on for school runs, playgrounds and everything in between.

MORE DETAILS+
SHIPPING & RETURNS+
PRODUCT DESCRIPTION+
Shipping fees
Email & SMSoffers
Cart upselloffers
Theme /Template
Product title
Price
Copy
Split URL
Subscription
Productimages
How it works

From idea to winner in three steps.

01

Install the app

Add Eraya from the Shopify App Store and sign in with a magic link. No passwords, no developer.

02

Create a test

Choose a test type, set up your variations and pick the audience. Start it with one click.

03

Ship the winner

Watch conversion rate, AOV and revenue per variation, then roll out the version that sells more.

Integrations

Plugs into the stack you already run.

Send test data to your analytics, get alerts in Slack, and analyse results in ChatGPT, Claude or Gemini.

Google Analytics 4Analytics
Microsoft ClarityAnalytics
HotjarAnalytics
HeapAnalytics
AmplitudeAnalytics
SegmentAnalytics
MixpanelAnalytics
ContentsquareAnalytics
Adobe AnalyticsAnalytics
EasySell COD FormAnalytics
BigQuery ExportAnalytics
ChatGPTAI
ClaudeAI
GeminiAI
SlackCollaboration

What our merchants say

5.0 on the Shopify App Store

“We have used this tool for multiple tests now and are very happy! Everything is super easy to set up including great documentation and guidance, the analytics are clear, and it all fits seamlessly into our store. If something is unclear or seems not possible, the support is really fast and helpful. Rishabh has helped us out a lot and even implemented quick fixes just for our shop. Thanks, Rishabh!”

KSthe kurzgesagt shopthe kurzgesagt shopUnited States

“This app is really great! We have been using it for pricing testing. The setup is very easy, Rishabh is here to help set everything up properly, even with our very customised setup. Our test ran flawlessly, and we are already planning the next one! Data visualisation is great; you can decide which KPI is the most important to you, and it adapts to your requirements.”

AMAva&MayAva&MayGermany

“This A/B testing app is exceptionally good. It offers more CRO features and analytics than other similar apps that charge 10X the price. Support is super responsive too and makes changes based on feedback.”

FFreddieFreddieUnited States

“We’ve been collaborating with Eraya to enhance our pricing strategies and improve margin structures. The team has helped us move beyond basic cost plus models to deliver better value for our customers. We’re still early in the process but already seeing promising results — the Eraya team has been instrumental in designing testing strategies and analytics that work with our complex product set.”

FFFulton Fish MarketFulton Fish MarketUnited States

“Love the App!! It is definitly a hidden gem. Has all the functions of the Big Player, but for a fraction of costs. Would recommend 10/10!”

Mmaleup®maleup®Germany

“Awesome app, easy to use and Rishabh is very helpful with anything you need”

LSLUX SKINLUX SKINShopify App Store review
Pricing

One fixed price. Never scales with your orders or visitors.

Free
Free
Get started free
Free forever
50 orders included per billing periodOnly orders that are part of a live test count toward your quota — up to 50 tracked test orders per billing period. Orders unrelated to your tests are never counted. Once you hit the limit, active tests are paused until your period resets or you upgrade to a paid plan for unlimited tracking.
1 active test at a time
Get started with:
Split URL testing
Page testing
Plus:
Bayesian predictive analysis
Conversion & engagement goalsSelect your test goals from: Revenue per visitor, Add to cart, Click rate, Bounce rate, Conversion rate, and more.
Basic test analytics
Email & chat support
Growth
$39/ month
Start 14-day free trial
14-day free trial
No volume-based pricing
Unlimited active tests
All test types in Free plus:
Theme testing
Template testing
Advanced style & JS testingInject custom CSS and JavaScript and A/B test the styled result against your control — no theme deploy required.
Visual editor content testEdit headlines, CTAs, product descriptions, and other copy directly in a visual editor — no code required.
Product title & description testTest different product titles and descriptions to optimise SEO and conversion rates.
Advanced personalization based on audienceDeliver tailored pages, templates, and themes to different audiences — one audience plus a stack of changes, everyone else sees your default.
Plus:
Full results dashboard with date rangesFilter your experiment results by custom date ranges to analyse performance over time.
Visitor type & device breakdownsSee how tests perform broken down by new vs returning visitors and by device type (mobile, tablet, desktop).
Conversion lift & statistical significanceSee the percentage lift in conversions and the statistical confidence that your winner is a true winner.
Advanced audience targeting (location, device, tags & UTM)Segment visitors by location, device, visitor type, customer tags, UTM parameters, and more.
ProMost popular
$99/ month
Start 14-day free trial
14-day free trial
No volume-based pricing
Unlimited active tests
Recommended for Plus brands
All test types in Growth plus:
Advanced price testingA/B test different price points on your base market to find what maximises revenue.
Shipping testingTest free shipping thresholds, flat-rate shipping rates, and advanced custom shipping rules to reduce cart abandonment.
Offer & discount testingTest product discounts, order discounts, BXGY (Buy X Get Y), tiered discounts, and volume discounts to maximise AOV.
Checkout testing (12+ blocks)Test 12+ checkout blocks, upsells, and flows to optimise your conversion funnel. Requires Shopify Plus.
Subscription testingA/B test pricing across subscription and one-time purchase products.
Multi-market testingRun price tests across multiple Shopify Markets with per-market pricing and currency.
Mutually exclusive testsGroup tests that touch the same page so a visitor only ever enters one of them — no two tests fighting over the same shopper.
Plus:
Analyse results in ChatGPT or Claude (MCP)Connect your AI assistant via our MCP server to run deeper analyses — surface hidden trends and insights automatically.
Advanced Audience Targeting (tags & UTM included)Segment users by location, device, visitor type, customer tags, UTM parameters, and more.
GA4 integration
Subscription vs one-time reportingBreak down test results by subscription vs one-time orders to see how each purchase type performs.
Attribution reportingSee orders and revenue attributed by marketing channel across your test variants.

Questions, answered.

A/B testing splits your store visitors into groups and shows each group a different variant of your page, price, or content. Eraya tracks orders and revenue per variant so you can see which performs better with statistical confidence.