Analytics

Know why a variation won, not just that it did.

Every test comes with 15 reports, 40+ metrics and Bayesian statistics. Break results down by device, country, traffic source, product and order, down to profit per visitor.

Install on Shopify Explore the reports

Bundle price test

Price test · Primary metric: RPV · Day 18

Running

MetricControlALift

Sessions Saw Test9,8429,815—

Conversion Rate3.10%3.06%−1.3%

AOV$54.20$61.40+13.3%

RPVPrimary$1.68$1.88+11.9%

Gross Profit$6,120$7,340+19.9%

PPV$0.62$0.75+20.4%

94%chance Variation A beats Control on revenue per visitor

Reports

Fifteen ways to look at every test.

Every test comes with these reports built in, ready as soon as traffic starts.

Metrics

Your chosen metrics side by side for every variation, with the lift against control. The primary metric decides the winner.

Statistical Significance

Bayesian results for each variation: probability to beat control, expected lift and the credible interval around it.

Time Series

How each variation performs day by day, so you can spot novelty effects or a bad day before you call the test.

Conversion Funnel

Where shoppers drop off in each variation, from session to product view, add to cart, checkout and order.

Revenue

Revenue, orders and revenue per visitor for each variation over the test period.

Revenue Product-wise

Which products earned more in each variation, so you can see whether a win came from one product or across the range.

Orders

Every order placed in the test with its variation, items, discount and shipping. Filter and export to CSV.

Price tests

Abandoned Carts

For price tests, how many carts were left behind in each variation, so a higher price doesn’t hide lost buyers.

Traffic Source

Results split by where visitors came from: direct, organic search, paid ads, social, referral and email.

Location

Conversion and revenue by country, so you can see whether a change works in every market.

Visitor Type

New and returning visitors compared, since a change that helps first-timers can leave loyal buyers flat.

Device Type

Mobile, desktop and tablet results for each variation.

Pro

Subscriptions

New subscription orders versus one-time purchases, with subscription revenue and profit per visitor.

Shipping

Free-shipping share and net shipping revenue per order for each variation.

Discounts

How often discounts were used and how much they cost, per order and per discounted order.

Metrics

Choose the numbers that matter to you.

Pick a primary metric to decide the winner, then add, remove and reorder the rest of the results table for each test.

Conversion12 metrics

SessionsProduct ViewedAdd To CartCheckout StartedContact Info SubmittedPayment Info SubmittedATC RateCheckout Started RateConversion RateClick Through RateLeave Without Action RateAbandoned Cart Rate

Go deeper

Built for decisions about money, not just clicks.

Profit, with your real costs

Add cost data and Eraya reports gross profit, profit per visitor and profit per order.

Gross Profit = Net Sales − COGS − Shipping Cost − Transaction Fee

Bayesian statistics

See the probability each variation beats control, the expected lift and a credible interval, so you can call a test with confidence or keep it running.

Every order, attributed

Open the Orders tab to see each order in the test, its variation, products, discounts and shipping, and download results as CSV.

Segments without setup

Device, visitor type, country and traffic source breakdowns are on every test automatically. No extra tagging.

Subscription vs one-time

Separate new subscription orders from one-time purchases and see subscription revenue and profit per visitor.

Take it anywhere

Send exposures to GA4, Amplitude or Segment, or ask questions about results in Claude and ChatGPT.

Integrations →MCP →

Merchant reviews

Rated 5.0 by Shopify merchants.

Read all reviews

“We have used this tool for multiple tests now and are very happy! Everything is super easy to set up including great documentation and guidance, the analytics are clear, and it all fits seamlessly into our store. If something is unclear or seems not possible, the support is really fast and helpful. Rishabh has helped us out a lot and even implemented quick fixes just for our shop. Thanks, Rishabh!”

the kurzgesagt shopUnited States

“This app is really great! We have been using it for pricing testing. The setup is very easy, Rishabh is here to help set everything up properly, even with our very customised setup. Our test ran flawlessly, and we are already planning the next one! Data visualisation is great; you can decide which KPI is the most important to you, and it adapts to your requirements.”

Ava&MayGermany

“This A/B testing app is exceptionally good. It offers more CRO features and analytics than other similar apps that charge 10X the price. Support is super responsive too and makes changes based on feedback.”

FreddieUnited States

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