Show each test to the shoppers it's meant for.
Build an audience once from device, traffic source, UTM tags, country, customer tags and more. Then attach it to any test or personalization.
Simple rules that combine into precise segments.
Over 20 signals to segment on.
Device and visitor type are free on every plan. The rest unlock on Growth and above.
Pair the right audience with the right test.
See who a winner actually wins with.
Every test report breaks results down by device and visitor type, so you can tell when a change helps mobile shoppers but not desktop, or new visitors but not returning ones.
Questions about audiences
Device type and visitor type are available on every plan. Traffic source, UTM tags, location, customer and product fields need the Growth plan or above.
Rated 5.0 by Shopify merchants.
“We have used this tool for multiple tests now and are very happy! Everything is super easy to set up including great documentation and guidance, the analytics are clear, and it all fits seamlessly into our store. If something is unclear or seems not possible, the support is really fast and helpful. Rishabh has helped us out a lot and even implemented quick fixes just for our shop. Thanks, Rishabh!”
the kurzgesagt shopUnited States“This app is really great! We have been using it for pricing testing. The setup is very easy, Rishabh is here to help set everything up properly, even with our very customised setup. Our test ran flawlessly, and we are already planning the next one! Data visualisation is great; you can decide which KPI is the most important to you, and it adapts to your requirements.”
Ava&MayGermany“This A/B testing app is exceptionally good. It offers more CRO features and analytics than other similar apps that charge 10X the price. Support is super responsive too and makes changes based on feedback.”
FreddieUnited States