Checkout Experiences
Turn checkout into your best-converting page.
Test 12+ checkout blocks against your current checkout, including shipping protection, donations, gift wrap, upsells, trust badges and free shipping bars. Eraya shows you which version earns more per order.
Checkout protection testRunning
AControl
Default checkout
1Trail Runner Jacket$148.00
1Merino Beanie$28.00
Subtotal$176.00
Shipping$8.00
Total$184.00
Pay now
BVariation
3 blocks added
You're $12.00 away from free shipping
1Trail Runner Jacket$148.00
1Merino Beanie$28.00
Shipping protectionCovers loss, theft and damage$2.98
Round up for Trees for the FuturePlant a tree with your order$0.02
Add gift wrapRecycled paper + handwritten note$4.00
Subtotal$176.00
Shipping$8.00
Protection + donation$3.00
Total$187.00
VISAMCAMEXPayPalGPay
Pay now
Profit per order$41.20vs$44.85+8.9%
How it works
From idea to live checkout test in seven steps.
This is the same flow you'll use in the app. Most merchants finish setup in under ten minutes.
1Step 1 · Name & DescriptionName & DescriptionGive the test a name and a goal, like average order value or profit. The goal becomes the primary metric on your results.
Step 1 · Name & DescriptionName & DescriptionGive the test a name and a goal, like average order value or profit. The goal becomes the primary metric on your results.
app.erayaai.com/tests/checkout/create
Nova OutdoorsPRO+ Create New Test
Dashboard
Tests
Test Ideas
Audiences
Integrations
Settings
← BackCreate Checkout Test
1Name & Description
2Test Variations
3Checkout Blocks
4Visual & Extra Changes
5Audience
6Configure Analytics
7Review & Launch
Checkout Test Details
Provide a name and description for your checkout test
Test Name
Checkout protection test
Choose a clear, descriptive name for your test24/100
Description (Optional)
Do shipping protection and a donation round-up raise profit per order?
Add details about your test objectives and hypothesis73/500
Primary Goal
Conversion rateOrders divided by sessions
Revenue per visitorTotal revenue divided by visitors
Average order valueAverage spend per order
Add-to-cart rateVisitors who add an item to cart
Checkout started rateVisitors who reach checkout
ProfitRevenue minus product cost
PreviousNext
Step 2 · Test VariationsTest VariationsRun your current checkout as the control against up to three variations, and choose how traffic is split.
app.erayaai.com/tests/checkout/create
Nova OutdoorsPRO+ Create New Test
Dashboard
Tests
Test Ideas
Audiences
Integrations
Settings
← BackCreate Checkout Test
✓Name & Description
2Test Variations
3Checkout Blocks
4Visual & Extra Changes
5Audience
6Configure Analytics
7Review & Launch
Configure Checkout Test Variations
Set up variation names and traffic allocation for your checkout test
Learn more →2 / 4
A
Name
Control
Traffic
50%
Type
Control
B
Name
Variation A
Traffic
50%
Type
Variation
Add Variation
Control 50%Variation A 50%
Traffic is balanced — totals 100% Auto-Distribute
PreviousNext
Step 3 · Checkout BlocksCheckout BlocksPick from 12+ checkout blocks, including shipping protection, donations, gift wrap, upsells, trust badges and free shipping bars, and set the content for each variation.
app.erayaai.com/tests/checkout/create
Nova OutdoorsPRO+ Create New Test
Dashboard
Tests
Test Ideas
Audiences
Integrations
Settings
← BackCreate Checkout Test
✓Name & Description
✓Test Variations
3Checkout Blocks
4Visual & Extra Changes
5Audience
6Configure Analytics
7Review & Launch
Checkout Blocks
Configure block content for each variation.
A · ControlB · Variation
Free shipping barProgress bar toward a free shipping threshold
Package ProtectionCompact add-on row buyers tick to add
Donation round-upRound up the total for a cause
Add block · 12+ available
You're $12.00 away from free shipping
1Trail Runner Jacket$148.00
1Merino Beanie$28.00
Shipping protectionCovers loss, theft and damage$2.98
Round up for Trees for the FuturePlant a tree with your order$0.02
Subtotal$176.00
Shipping$8.00
Protection + donation$3.00
Total$187.00
Pay now
PreviousNext
Step 4 · Visual & Extra ChangesVisual & Extra ChangesOptional. Add an offer or a visual change on top of each checkout variation.
app.erayaai.com/tests/checkout/create
Nova OutdoorsPRO+ Create New Test
Dashboard
Tests
Test Ideas
Audiences
Integrations
Settings
← BackCreate Checkout Test
✓Name & Description
✓Test Variations
✓Checkout Blocks
4Visual & Extra Changes
5Audience
6Configure Analytics
7Review & Launch
Visual & extra changes
Optional. Stack extra changes onto a variation — a different template, theme, page, redirect, content edit or offer — on top of what this test already varies.
A · ControlB · Variation A2
BVariation AVariant50%
OOfferFree shipping over $75
CContentHero headline and badge under the price
Add another change
PreviousNext
Step 5 · AudienceAudienceRun the test for every visitor or only a saved audience, such as returning customers.
app.erayaai.com/tests/checkout/create
Nova OutdoorsPRO+ Create New Test
Dashboard
Tests
Test Ideas
Audiences
Integrations
Settings
← BackCreate Checkout Test
✓Name & Description
✓Test Variations
✓Checkout Blocks
✓Visual & Extra Changes
5Audience
6Configure Analytics
7Review & Launch
Audiences
Decide who enters this test: pick a target audience, and set which other tests it should never run alongside.
Selected Audience+ Add Audience
All VisitorsDefaultEveryone who visits your store
Other Audiences
US mobile shoppersVisitors from the United States on a phonelocation is USdevice is mobile
Returning customersVisitors who have been to the store before
US mobile shoppers will be used for targeting this test.
Mutually Exclusive Tests
Stop a visitor entering this test and another one at the same time, so neither can influence the other's results.
Worth doing whenever two tests could affect the same metric.Set up exclusion group
PreviousNext
Step 6 · Configure AnalyticsConfigure AnalyticsEraya tracks 30+ metrics on every test, including profit per order. Choose the ones you want up front.
app.erayaai.com/tests/checkout/create
Nova OutdoorsPRO+ Create New Test
Dashboard
Tests
Test Ideas
Audiences
Integrations
Settings
← BackCreate Checkout Test
✓Name & Description
✓Test Variations
✓Checkout Blocks
✓Visual & Extra Changes
✓Audience
6Configure Analytics
7Review & Launch
Configure Analytics
Eraya records 30+ metrics on every test. Choose the ones you want on the front page of your results and drag them into the order you want them in. Your Primary metric is the goal you picked in Name & Description, and always shows.
Conversion rateThe goal you picked for this testPrimary
Revenue per visitorTotal revenue divided by visitorsAlways shown
Average order valueAverage spend per completed order
Add-to-cart rateVisitors who add an item to cart
ProfitRevenue minus product cost
Add Key Metric
PreviousNext
Step 7 · Review & LaunchReview & LaunchSee every setting on one page, then preview each checkout on your store. When it looks right, take the test live.
app.erayaai.com/tests/checkout/create
Nova OutdoorsPRO+ Create New Test
Dashboard
Tests
Test Ideas
Audiences
Integrations
Settings
← BackCreate Checkout Test
✓Name & Description
✓Test Variations
✓Checkout Blocks
✓Visual & Extra Changes
✓Audience
✓Configure Analytics
7Review & Launch
Checkout Test Configuration Preview
Review your checkout test configuration before launching.
Test Details
Test NameCheckout protection test
DescriptionDo shipping protection and a donation round-up raise profit per order?
Audience
Selected AudienceUS mobile shoppers
Audience Ruleslocation is USdevice is mobile
Checkout Configuration
AControlDefault checkout50% traffic
BVariation AProtection + donation + shipping bar50% traffic
PreviousCreate Preview
12+ checkout blocks, ready to test.
Add any block to a variation, set its content, and see what it does to conversion and profit per order.
01
Shipping protection
Let buyers cover loss, theft and damage
02
Donations
Round up or add a gift to a cause
03
Gift wrap
Offer wrapping and a note at checkout
04
Upsells
“You might also like!” product picks
05
Add-on rows
Compact extras buyers tick to add
06
Free shipping bar
Progress toward your free shipping threshold
07
Trust badges
Badge images, horizontal or vertical
08
Trust callouts
Icon-based reassurance, like easy returns
09
Payment icons
Show the cards and wallets you accept
10
Reviews & Trustpilot
Star ratings and customer quotes
11
Message bar
A banner with an optional countdown
12
Images, logos & text
Static content to explain or reassure
Merchant reviews
Rated 5.0 by Shopify merchants.
“We have used this tool for multiple tests now and are very happy! Everything is super easy to set up including great documentation and guidance, the analytics are clear, and it all fits seamlessly into our store. If something is unclear or seems not possible, the support is really fast and helpful. Rishabh has helped us out a lot and even implemented quick fixes just for our shop. Thanks, Rishabh!”
KS
the kurzgesagt shopUnited States
the kurzgesagt shopUnited States“This app is really great! We have been using it for pricing testing. The setup is very easy, Rishabh is here to help set everything up properly, even with our very customised setup. Our test ran flawlessly, and we are already planning the next one! Data visualisation is great; you can decide which KPI is the most important to you, and it adapts to your requirements.”
AM
Ava&MayGermany
Ava&MayGermany“This A/B testing app is exceptionally good. It offers more CRO features and analytics than other similar apps that charge 10X the price. Support is super responsive too and makes changes based on feedback.”
F
FreddieUnited States
FreddieUnited States