AI-powered visual editor
Let AI design your experience.
Describe what you want and Eraya’s AI-powered visual editor builds it, or click any element to change its copy, images and styles yourself. Then test it against your current content, with every edit previewable before a shopper sees it.
Save & ExitVariation ADOM/ Home pageDawn (live)Element selectorChanges OnVisual Editor ready for edits
48-HOUR DROP · FREE SHIPPING ON EVERYTHING
NOVASHOPNEWSALECART · 2
h1.hero__heading
GEAR UP.
GO FURTHER.
GO FURTHER.
New drops every Friday →
SHOP THE DROP
h1Hero heading
.hero__content > h1.hero__heading
EditCustom CSS and JS
Targeting
Applied on
All matching pages
Device
AllDesktopMobile
Content
BIUA
40Bold1.04UPPER
GEAR UP.
GO FURTHER.
GO FURTHER.
Applying live to preview…Save element
How it works
From idea to live content test in eight steps.
This is the same flow you'll use in the app. Most merchants finish setup in under ten minutes.
1Step 1 · Name & DescriptionName & DescriptionGive the test a name and a goal, like conversion rate or add-to-cart rate. The goal becomes the primary metric on your results.
Step 1 · Name & DescriptionName & DescriptionGive the test a name and a goal, like conversion rate or add-to-cart rate. The goal becomes the primary metric on your results.
app.erayaai.com/tests/content/create
Nova OutdoorsPRO+ Create New Test
Dashboard
Tests
Test Ideas
Audiences
Integrations
Settings
← BackCreate Content Test
1Name & Description
2Test Variations
3Content Test
4Visual & Extra Changes
5Audience
6Conversion Counting
7Configure Analytics
8Review & Launch
Content Test Details
Provide a name and description for your content test Read more
Test Name
Homepage hero copy test
Choose a clear, descriptive name for your test27/100
Description (Optional)
Does a bolder hero headline and a stronger CTA lift conversion rate?
Add details about your test objectives and hypothesis79/500
Primary Goal
Select the metric that will determine the winner
Conversion rate
Revenue per visitor
Average order value
Add-to-cart rate
Checkout started rate
Profit
PreviousNext
Step 2 · Test VariationsTest VariationsRun your current content as the control against up to three variations, and choose how traffic is split.
app.erayaai.com/tests/content/create
Nova OutdoorsPRO+ Create New Test
Dashboard
Tests
Test Ideas
Audiences
Integrations
Settings
← BackCreate Content Test
✓Name & Description
2Test Variations
3Content Test
4Visual & Extra Changes
5Audience
6Conversion Counting
7Configure Analytics
8Review & Launch
Configure Content Test Variations
Set up variation names and traffic allocation for your content test Learn more →
A
Name
Control
Traffic
34%
Type
ControlB
Name
Variation A
Traffic
33%
Type
VariationC
Name
Variation B
Traffic
33%
Type
Variation+ Add Variation
Control 34%Variation A 33%Variation B 33%
Traffic is balanced — totals 100% Auto-Distribute
PreviousNext
Step 3 · Content TestContent TestOpen any page in the visual editor and click an element to change its text, style or image. Each variation keeps its own set of edits, and nothing goes live until you launch.
app.erayaai.com/tests/content/create
Nova OutdoorsPRO+ Create New Test
Dashboard
Tests
Test Ideas
Audiences
Integrations
Settings
← BackCreate Content Test
✓Name & Description
✓Test Variations
3Content Test
4Visual & Extra Changes
5Audience
6Conversion Counting
7Configure Analytics
8Review & Launch
Content Configuration
Edit the content each variation shows
AControl
/ Home pagePublished
FREE SHIPPING ON ORDERS OVER $75
NOVAShopPacksAboutCart (0)
Built for
the long trail
the long trail
Considered gear for every day outside
SHOP NOW
Original page content, no edits
BVariation A
3 content editsVariation
48-HOUR DROP · FREE SHIPPING ON EVERYTHING
NOVA.SHOPNEWSALECART · 2
GEAR UP.
GO FURTHER.
GO FURTHER.
New drops every Friday →
SHOP THE DROP
CVariation B
Copy edits from ControlOpen Visual Editor
PreviousNext
Step 4 · Visual & Extra ChangesVisual & Extra ChangesOptional. Add an offer, a template or a style change to any variation on top of its content edits.
app.erayaai.com/tests/content/create
Nova OutdoorsPRO+ Create New Test
Dashboard
Tests
Test Ideas
Audiences
Integrations
Settings
← BackCreate Content Test
✓Name & Description
✓Test Variations
✓Content Test
4Visual & Extra Changes
5Audience
6Conversion Counting
7Configure Analytics
8Review & Launch
Visual & extra changes
Optional. Stack extra changes onto a variation — a different template, theme, page, redirect, content edit or offer — on top of what this test already varies.
AControlBVariation A2CVariation B
BVariation AVariant33%
OOfferFree shipping over $75
CContentHero headline and badge under the price
+ Add another change
PreviousNext
Step 5 · AudienceAudienceRun the test for every visitor or only a saved audience, such as new visitors on mobile.
app.erayaai.com/tests/content/create
Nova OutdoorsPRO+ Create New Test
Dashboard
Tests
Test Ideas
Audiences
Integrations
Settings
← BackCreate Content Test
✓Name & Description
✓Test Variations
✓Content Test
✓Visual & Extra Changes
5Audience
6Conversion Counting
7Configure Analytics
8Review & Launch
Audiences
Decide who enters this test: pick a target audience, and set which other tests it should never run alongside. Read more
Selected Audience+ Add Audience
All VisitorsDefault
Everyone who visits your store
Other Audiences
US mobile shoppers
Visitors from the United States on a phone
location is US AND device is mobile
Returning customers
Visitors who have been to the store before
visitor_type is returning
US mobile shoppers will be used for targeting this test.
Mutually Exclusive Tests
Stop a visitor entering this test and another one at the same time, so neither can influence the other's results.
Worth doing whenever two tests could affect the same metric. Necessary when they compete for a change only one can make — the same template, redirect or theme.
Set up exclusion groupPreviousNext
Step 6 · Conversion CountingConversion CountingChoose whether every order counts, or only orders containing certain products.
app.erayaai.com/tests/content/create
Nova OutdoorsPRO+ Create New Test
Dashboard
Tests
Test Ideas
Audiences
Integrations
Settings
← BackCreate Content Test
✓Name & Description
✓Test Variations
✓Content Test
✓Visual & Extra Changes
✓Audience
6Conversion Counting
7Configure Analytics
8Review & Launch
How would you like to measure conversions when viewing results?
This only changes how orders are counted in your results — it does not change who sees the test.
Count all orders, regardless of products in the orderEvery order placed by a visitor who saw this test counts toward your results.
Count only orders containing certain productsUseful when testing quantity discounts, bundle offers, or product-specific promotions, where unrelated purchases would skew your results.
Selected Products
2 products selected
Trail Runner JacketNova Outdoors
Packable Down VestNova Outdoors
PreviousNext
Step 7 · Configure AnalyticsConfigure AnalyticsEraya tracks 30+ metrics on every test. Choose the ones you want up front and drag them into order.
app.erayaai.com/tests/content/create
Nova OutdoorsPRO+ Create New Test
Dashboard
Tests
Test Ideas
Audiences
Integrations
Settings
← BackCreate Content Test
✓Name & Description
✓Test Variations
✓Content Test
✓Visual & Extra Changes
✓Audience
✓Conversion Counting
7Configure Analytics
8Review & Launch
Configure Analytics
Eraya records 30+ metrics on every test. Choose the ones you want on the front page of your results and drag them into the order you want them in. Your Primary metric is the goal you picked in Name & Description, and always shows.
Add-to-cart ratePrimary
The goal you picked for this test
Conversion rateAlways shown
Orders divided by sessions
Average order value
Average spend per completed order
Revenue per visitor
Total revenue divided by visitors
Profit
Revenue minus product cost
PreviousNext
Step 8 · Review & LaunchReview & LaunchSee every setting on one page, then preview each variation on your live store. When it looks right, take the test live.
app.erayaai.com/tests/content/create
Nova OutdoorsPRO+ Create New Test
Dashboard
Tests
Test Ideas
Audiences
Integrations
Settings
← BackCreate Content Test
✓Name & Description
✓Test Variations
✓Content Test
✓Visual & Extra Changes
✓Audience
✓Conversion Counting
✓Configure Analytics
8Review & Launch
Content Test Configuration Preview
Review your content test configuration before launching.
Test Details
Test Name
Homepage hero copy test
Description
Does a bolder hero headline and a stronger CTA lift conversion rate?
Audience
Selected Audience
US mobile shoppers
Audience Rules
location is USdevice is mobile
Content Configuration
AControlControl/ Home page34% traffic
BVariation A3 content edits33% traffic
CVariation BHero copy + CTA33% traffic
PreviousCreate Preview
Built for editing without a developer.
01
AI-powered editing
Describe a change in plain words and let AI write the copy and styles, or point and click to edit any element yourself.
02
Custom CSS and JS
Go beyond the editor with your own CSS and JavaScript for each variation.
03
Desktop and mobile
Target edits to all devices, desktop only or mobile only.
04
Zero flicker
Changes apply before the page paints, so shoppers never see the original first.
Merchant reviews
Rated 5.0 by Shopify merchants.
“We’ve been collaborating with Eraya to enhance our pricing strategies and improve margin structures. The team has helped us move beyond basic cost plus models to deliver better value for our customers. We’re still early in the process but already seeing promising results — the Eraya team has been instrumental in designing testing strategies and analytics that work with our complex product set.”
FF
Fulton Fish MarketUnited States
Fulton Fish MarketUnited States“Love the App!! It is definitly a hidden gem. Has all the functions of the Big Player, but for a fraction of costs. Would recommend 10/10!”
M
maleup®Germany
maleup®Germany“Awesome app, easy to use and Rishabh is very helpful with anything you need”
LS
LUX SKINShopify App Store review
LUX SKINShopify App Store review