Merchandising Experiences

Test every discount before you run it store-wide.

Percentage off, fixed amount off, free shipping, or buy X get Y free. Run any offer against no offer, or against each other, and see which one grows profit instead of just orders.

Install on Shopify See how it works

Summer tees offer test

Offer test · 2 variations · Day 10

Running

Control · No offer

Rainbow Stripe Kids Crew

$28.00

Profit / visitor

$1.42—

Variation A

Rainbow Stripe Kids Crew

$28.00

Profit / visitor

$1.71+20.4%

How it works

From idea to live offer test in six steps.

This is the same flow you'll use in the app. Most merchants finish setup in under ten minutes.

1Step 1 · Name & DescriptionName & DescriptionGive the test a name and a goal, like revenue per visitor or profit. The goal becomes the primary metric on your results.

Step 1 · Name & DescriptionName & DescriptionGive the test a name and a goal, like revenue per visitor or profit. The goal becomes the primary metric on your results.

app.erayaai.com/tests/offers/create

Nova OutdoorsPRO

+ Create New Test

Dashboard

Tests

Test Ideas

Audiences

Integrations

Settings

← BackCreate Offer Test

1Name & Description

2Test Variations

3Configure Offers

4Visual Changes

5Audience

6Review & Launch

Offer Test Details

Provide a name and description for your offer test Read more

Test Name

Summer tees offer test

Choose a clear, descriptive name for your test24/100

Description (Optional)

Does buy 2 get 1 free earn more profit than no offer?

Add details about your test objectives and hypothesis73/500

Primary Goal

Select the metric that will determine the winner

Conversion rate

Revenue per visitor

Average order value

Add-to-cart rate

Checkout started rate

Profit

PreviousNext

Step 2 · Test VariationsTest VariationsRun no offer as the control against up to three offers, and choose how traffic is split.

app.erayaai.com/tests/offers/create

Nova OutdoorsPRO

+ Create New Test

Dashboard

Tests

Test Ideas

Audiences

Integrations

Settings

← BackCreate Offer Test

✓Name & Description

2Test Variations

3Configure Offers

4Visual Changes

5Audience

6Review & Launch

Configure Offer Test Variations

Set up variation names and traffic allocation for your offer test Learn more →

2 / 4

Name

Control

Traffic

50%

Type

Control

Name

Variation A

Traffic

50%

Type

Variation

+ Add Variation

Control 50%Variation A 50%

Traffic is balanced — totals 100%Auto-Distribute

PreviousNext

Step 3 · Configure OffersConfigure OffersChoose any discount type for each variation, from percentage off to buy X get Y free, and set its rules.

app.erayaai.com/tests/offers/create

Nova OutdoorsPRO

+ Create New Test

Dashboard

Tests

Test Ideas

Audiences

Integrations

Settings

← BackCreate Offer Test

✓Name & Description

✓Test Variations

3Configure Offers

4Visual Changes

5Audience

6Review & Launch

Configure Offers

Choose the offer each variation gives shoppers.

AControlBVariation A2

Choose an offer type

Order DiscountPercentage or fixed amount off total order

Product DiscountDiscount on specific products or collections

Free ShippingOffer free shipping on qualifying orders

Shipping DiscountPercentage or fixed amount off shipping cost

Buy X Get Y FreeE.g. Buy 2 Get 1 Free — give items free based on quantity

Free GiftComing soonAdd a free product with purchase

PreviousNext

Step 4 · Visual ChangesVisual ChangesOptional. Add a banner, badge or content change so shoppers see the offer.

app.erayaai.com/tests/offers/create

Nova OutdoorsPRO

+ Create New Test

Dashboard

Tests

Test Ideas

Audiences

Integrations

Settings

← BackCreate Offer Test

✓Name & Description

✓Test Variations

✓Configure Offers

4Visual Changes

5Audience

6Review & Launch

Visual & extra changes

Optional. Stack extra changes onto a variation — a different template, theme, page, redirect, content edit or offer — on top of what this test already varies.

AControlBVariation A2

BVariation AVariant50%

OOfferFree shipping over $75▾

CContentHero headline and badge under the price▾

+ Add another change

PreviousNext

Step 5 · AudienceAudienceRun the test for every visitor or only a saved audience, such as first-time buyers.

app.erayaai.com/tests/offers/create

Nova OutdoorsPRO

+ Create New Test

Dashboard

Tests

Test Ideas

Audiences

Integrations

Settings

← BackCreate Offer Test

✓Name & Description

✓Test Variations

✓Configure Offers

✓Visual Changes

5Audience

6Review & Launch

Audiences

Decide who enters this test: pick a target audience, and set which other tests it should never run alongside. Read more

Selected Audience+ Add Audience

All VisitorsDefault

Everyone who visits your store

Other Audiences

US mobile shoppers

Visitors from the United States on a phone

location is US AND device is mobile

Returning customers

Visitors who have been to the store before

visitor_type is returning

US mobile shoppers will be used for targeting this test.

Mutually Exclusive Tests

Stop a visitor entering this test and another one at the same time, so neither can influence the other's results.

Worth doing whenever two tests could affect the same metric. Necessary when they compete for a change only one can make — the same template, redirect or theme.

Set up exclusion group

PreviousNext

Step 6 · Review & LaunchReview & LaunchSee every setting on one page, then preview each offer on your store. When it looks right, take the test live.

app.erayaai.com/tests/offers/create

Nova OutdoorsPRO

+ Create New Test

Dashboard

Tests

Test Ideas

Audiences

Integrations

Settings

← BackCreate Offer Test

✓Name & Description

✓Test Variations

✓Configure Offers

✓Visual Changes

✓Audience

6Review & Launch

Offer Test Configuration Preview

Review your offer test configuration before launching.

Test Details

Test Name

Summer tees offer test

Description

Does buy 2 get 1 free earn more profit than no offer?

Audience

Selected Audience

US mobile shoppers

Audience Rules

location is USdevice is mobile

Offer Configuration

AControlControlNo offer50% traffic

BVariation ABuy 2, get 1 free50% traffic

PreviousCreate Preview

Every discount we support, ready to test.

Pick an offer type for each variation and see which one earns more profit per visitor.

Order Discount

Percentage or fixed amount off total order

Product Discount

Discount on specific products or collections

Free Shipping

Offer free shipping on qualifying orders

Shipping Discount

Percentage or fixed amount off shipping cost

Buy X Get Y Free

E.g. Buy 2 Get 1 Free — give items free based on quantity

Free Gift

Add a free product with purchase

Merchant reviews

Rated 5.0 by Shopify merchants.

Read all reviews

“We have used this tool for multiple tests now and are very happy! Everything is super easy to set up including great documentation and guidance, the analytics are clear, and it all fits seamlessly into our store. If something is unclear or seems not possible, the support is really fast and helpful. Rishabh has helped us out a lot and even implemented quick fixes just for our shop. Thanks, Rishabh!”

the kurzgesagt shopUnited States

“This app is really great! We have been using it for pricing testing. The setup is very easy, Rishabh is here to help set everything up properly, even with our very customised setup. Our test ran flawlessly, and we are already planning the next one! Data visualisation is great; you can decide which KPI is the most important to you, and it adapts to your requirements.”

Ava&MayGermany

“This A/B testing app is exceptionally good. It offers more CRO features and analytics than other similar apps that charge 10X the price. Support is super responsive too and makes changes based on feedback.”

FreddieUnited States

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