Page Tests
Test a new version of any page.
Pick one page, like your homepage or a landing page, and test it against new versions built with your theme editor. Eraya keeps the URL the same and shows each visitor one version.
Page test
Page Test · 2 variations · Day 9
Control
FREE SHIPPING ON ORDERS OVER $75
NOVAShopPacksAboutCart (0)
Built for
the long trail
the long trail
Considered gear for every day outside
SHOP NOW
Current homepage
$2.41—
Revenue per visitor
Variation A
48-HOUR DROP · FREE SHIPPING ON EVERYTHING
NOVA.SHOPNEWSALECART · 2
GEAR UP.
GO FURTHER.
GO FURTHER.
New drops every Friday →
SHOP THE DROP
index.spring-launch
$2.78+15.4%
Revenue per visitor
How it works
From idea to live page test in eight steps.
This is the same flow you'll use in the app. Most merchants finish setup in under ten minutes.
1Step 1 · Name your page testName your page testGive the test a name and a goal, like conversion rate or revenue per visitor. The goal becomes the primary metric on your results.
Step 1 · Name your page testName your page testGive the test a name and a goal, like conversion rate or revenue per visitor. The goal becomes the primary metric on your results.
app.erayaai.com/tests/page/create
Nova OutdoorsPRO+ Create New Test
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← BackCreate Page Test
1Name & Description
2Test Variations
3Page Config
4Visual & Extra Changes
5Audience
6Conversion Counting
7Configure Analytics
8Review & Launch
Page Test Details
Provide a name and description for your page test Read more
Test Name
Spring homepage test
Choose a clear, descriptive name for your test20/100
Description (Optional)
Does leading with bundles on the homepage raise revenue per visitor?
Add details about your test objectives and hypothesis68/500
Primary Goal
Select the metric that will determine the winner
Conversion rate
Revenue per visitor
Average order value
Add-to-cart rate
Checkout started rate
Profit
PreviousNext
Step 2 · Split traffic between versionsSplit traffic between versionsRun the current page as the control against up to three new versions, and choose how traffic is split.
app.erayaai.com/tests/page/create
Nova OutdoorsPRO+ Create New Test
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Tests
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← BackCreate Page Test
✓Name & Description
2Test Variations
3Page Config
4Visual & Extra Changes
5Audience
6Conversion Counting
7Configure Analytics
8Review & Launch
Configure Page Test Variations
Set up variation names and traffic allocation for your page test Learn more →
A
Name
Control
Traffic
34%
Type
ControlB
Name
Variation A
Traffic
33%
Type
VariationC
Name
Variation B
Traffic
33%
Type
Variation+ Add Variation
Control 34%Variation A 33%Variation B 33%
Traffic is balanced — totals 100%Auto-Distribute
PreviousNext
Step 3 · Pick the page and its versionsPick the page and its versionsSelect the page you want to test for the control, then choose a template from your library for each variation, or duplicate the current one and edit it.
app.erayaai.com/tests/page/create
Nova OutdoorsPRO+ Create New Test
Dashboard
Tests
Test Ideas
Audiences
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Settings
← BackCreate Page Test
✓Name & Description
✓Test Variations
3Page Config
4Visual & Extra Changes
5Audience
6Conversion Counting
7Configure Analytics
8Review & Launch
Page Configuration
Select the page to test and a template for each variation
AControl
Trigger page
Homepage · /Published
FREE SHIPPING ON ORDERS OVER $75
NOVAShopPacksAboutCart (0)
Built for
the long trail
the long trail
Considered gear for every day outside
SHOP NOW
ChangeRemove
BVariation A
Variant template
index.spring-launchVariation
48-HOUR DROP · FREE SHIPPING ON EVERYTHING
NOVA.SHOPNEWSALECART · 2
GEAR UP.
GO FURTHER.
GO FURTHER.
New drops every Friday →
SHOP THE DROP
EditChangeRemove
CVariation B
Variant template
Duplicate Control TemplateChoose from Library
PreviousNext
Step 4 · Layer extra changes on topLayer extra changes on topOptional. Add an offer, a content block or a style change to any variation.
app.erayaai.com/tests/page/create
Nova OutdoorsPRO+ Create New Test
Dashboard
Tests
Test Ideas
Audiences
Integrations
Settings
← BackCreate Page Test
✓Name & Description
✓Test Variations
✓Page Config
4Visual & Extra Changes
5Audience
6Conversion Counting
7Configure Analytics
8Review & Launch
Visual & extra changes
Optional. Stack extra changes onto a variation — a different template, theme, page, redirect, content edit or offer — on top of what this test already varies.
AControlBVariation A2CVariation B
BVariation AVariant33%
OOfferFree shipping over $75▾
CContentHero headline and badge under the price▾
+ Add another change
PreviousNext
Step 5 · Target the right shoppersTarget the right shoppersRun the test for every visitor or only a saved audience, such as visitors from paid ads.
app.erayaai.com/tests/page/create
Nova OutdoorsPRO+ Create New Test
Dashboard
Tests
Test Ideas
Audiences
Integrations
Settings
← BackCreate Page Test
✓Name & Description
✓Test Variations
✓Page Config
✓Visual & Extra Changes
5Audience
6Conversion Counting
7Configure Analytics
8Review & Launch
Audiences
Decide who enters this test: pick a target audience, and set which other tests it should never run alongside. Read more
Selected Audience+ Add Audience
All VisitorsDefault
Everyone who visits your store
Other Audiences
US mobile shoppers
Visitors from the United States on a phone
location is US AND device is mobile
Returning customers
Visitors who have been to the store before
visitor_type is returning
iUS mobile shoppers will be used for targeting this test.
Mutually Exclusive Tests
Stop a visitor entering this test and another one at the same time, so neither can influence the other's results.
Worth doing whenever two tests could affect the same metric. Necessary when they compete for a change only one can make — the same template, redirect or theme.
Set up exclusion groupPreviousNext
Step 6 · Decide which orders countDecide which orders countChoose whether every order counts, or only orders from visitors who saw the tested page.
app.erayaai.com/tests/page/create
Nova OutdoorsPRO+ Create New Test
Dashboard
Tests
Test Ideas
Audiences
Integrations
Settings
← BackCreate Page Test
✓Name & Description
✓Test Variations
✓Page Config
✓Visual & Extra Changes
✓Audience
6Conversion Counting
7Configure Analytics
8Review & Launch
How would you like to measure conversions when viewing results?
This only changes how orders are counted in your results — it does not change who sees the test.
Count all orders, regardless of products in the orderEvery order placed by a visitor who saw this test counts toward your results.
Count only orders containing certain productsUseful when testing quantity discounts, bundle offers, or product-specific promotions, where unrelated purchases would skew your results.
Selected Products
2 products selected
Trail Runner JacketNova Outdoors
Packable Down VestNova Outdoors
PreviousNext
Step 7 · Pick the metrics that matterPick the metrics that matterEraya tracks 30+ metrics on every test. Choose the ones you want up front and drag them into order.
app.erayaai.com/tests/page/create
Nova OutdoorsPRO+ Create New Test
Dashboard
Tests
Test Ideas
Audiences
Integrations
Settings
← BackCreate Page Test
✓Name & Description
✓Test Variations
✓Page Config
✓Visual & Extra Changes
✓Audience
✓Conversion Counting
7Configure Analytics
8Review & Launch
Configure Analytics
Eraya records 30+ metrics on every test. Choose the ones you want on the front page of your results and drag them into the order you want them in. Your Primary metric is the goal you picked in Name & Description, and always shows.
Revenue per visitorPrimary
The goal you picked for this test
Conversion rateAlways shown
Orders divided by sessions
Average order value
Average spend per completed order
Add-to-cart rate
Visitors who add an item to cart
Profit
Revenue minus product cost
PreviousNext
Step 8 · Review, preview and go liveReview, preview and go liveSee every setting on one page, then preview each version on your live store. When it looks right, take the test live.
app.erayaai.com/tests/page/create
Nova OutdoorsPRO+ Create New Test
Dashboard
Tests
Test Ideas
Audiences
Integrations
Settings
← BackCreate Page Test
✓Name & Description
✓Test Variations
✓Page Config
✓Visual & Extra Changes
✓Audience
✓Conversion Counting
✓Configure Analytics
8Review & Launch
Page Test Configuration Preview
Review your page test configuration before launching.
Test Details
Test Name
Spring homepage test
Description
Does leading with bundles on the homepage raise revenue per visitor?
Audience
Selected Audience
US mobile shoppers
Audience Rules
location is USdevice is mobile
Page Configuration
AControlControlHomepage · index34% traffic
BVariation Aindex.spring-launch33% traffic
CVariation Bindex.bundles-first33% traffic
PreviousCreate Preview
Built for testing the pages that matter most.
01
Same URL, no redirects
Visitors stay on the same address, so SEO and ad links keep working.
02
Build with your theme editor
Design each version as a template in Shopify, or duplicate the current page and edit it.
03
Screenshots of every version
See each variation side by side in the wizard and on your results.
04
Works with Shopify Markets
Limit a page test to one market while the rest of your store stays unchanged.
Merchant reviews
Rated 5.0 by Shopify merchants.
“We’ve been collaborating with Eraya to enhance our pricing strategies and improve margin structures. The team has helped us move beyond basic cost plus models to deliver better value for our customers. We’re still early in the process but already seeing promising results — the Eraya team has been instrumental in designing testing strategies and analytics that work with our complex product set.”
FF
Fulton Fish MarketUnited States
Fulton Fish MarketUnited States“Love the App!! It is definitly a hidden gem. Has all the functions of the Big Player, but for a fraction of costs. Would recommend 10/10!”
M
maleup®Germany
maleup®Germany“Awesome app, easy to use and Rishabh is very helpful with anything you need”
LS
LUX SKINShopify App Store review
LUX SKINShopify App Store review