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Personalization

Give each audience the store that works for them.

Pick an audience, stack the changes they should see, and go live. Everyone else keeps seeing your store exactly as it is.

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Returning UK buyers
Localised landing page for repeat customers in the UK
Running
Who gets this personalization?
Country is United KingdomVisitor Type is Returning
What this audience sees
TemplateUse page.uk-returning for the homepage
ContentHero headline: “Welcome back, free UK delivery over £40”
Offer10% off orders over £60
Everyone else sees your store unchangedLive for 23 days
When to use it

Test to learn. Personalize to act on it.

A/B test
You’re not sure yet
Traffic is split between a control and variations
Results tell you which version performs better
Ends when you have a winner
Personalization
You already know what works
Everyone in the audience gets the changes, with no split
Results show how the audience performs while it runs
Stays live until you pause or end it
What you can change

Stack as many changes as you need.

A single personalization can swap a template, rewrite copy and attach an offer at the same time.

TemplateRender a different Liquid template for this audience.
ThemeShow this audience an entirely different theme.
PageSwap the template one specific page renders.
ContentRewrite headings, copy and images on the page.
OfferAttach a discount, free gift or free shipping.
RedirectSend this audience to a different URL.
Styles & JavaScriptInject custom CSS and JS for this audience.
CheckoutChange what this audience sees at checkout.
PriceComing soonShow this audience different prices.
ShippingComing soonChange rates, methods or delivery promises.
ProductComing soonOverride product titles, media and descriptions.
How it works

Four steps, then preview before it goes live.

1
Name it
Give the personalization a name you will recognise later. There is no goal to set, since nothing is being compared.
2
Stack the changes
Add one change or several: a template, a theme, new copy, an offer, custom CSS and more.
3
Choose the audience
Pick a saved audience, such as returning UK buyers or paid social traffic. This step is required.
4
Review and preview
Check everything on one screen, open the preview link on your store, then go live.
Ideas

Personalizations merchants run.

Roll out a test winner to one segment
Your new product page won on mobile but not desktop. Keep it for mobile shoppers only.
AudienceDevice Type is Mobile
ChangesTemplate
Welcome first-time visitors
Show new visitors a clearer value message and a first-order offer, while regulars see the usual homepage.
AudienceVisitor Type is New
ChangesContentOffer
Local stores for local markets
Give Canadian shoppers copy in their spelling and a delivery message that matches their region.
AudienceCountry is Canada
ChangesContentStyles & JavaScript
Campaign landing pages
Send visitors from a specific email or ad campaign straight to the collection it promoted.
AudienceUTM Campaign contains spring
ChangesRedirect
Results

See what each personalization earns.

Every personalization has its own report with the same breakdowns as a test, so you can check it keeps paying off.

Explore analytics →

Questions about personalization

A test splits traffic to find out what works. A personalization gives every visitor in an audience the same changes, with no control group and no winner to call.

Merchant reviews

Rated 5.0 by Shopify merchants.

Read all reviews

“We have used this tool for multiple tests now and are very happy! Everything is super easy to set up including great documentation and guidance, the analytics are clear, and it all fits seamlessly into our store. If something is unclear or seems not possible, the support is really fast and helpful. Rishabh has helped us out a lot and even implemented quick fixes just for our shop. Thanks, Rishabh!”

KSthe kurzgesagt shopthe kurzgesagt shopUnited States

“This app is really great! We have been using it for pricing testing. The setup is very easy, Rishabh is here to help set everything up properly, even with our very customised setup. Our test ran flawlessly, and we are already planning the next one! Data visualisation is great; you can decide which KPI is the most important to you, and it adapts to your requirements.”

AMAva&MayAva&MayGermany

“This A/B testing app is exceptionally good. It offers more CRO features and analytics than other similar apps that charge 10X the price. Support is super responsive too and makes changes based on feedback.”

FFreddieFreddieUnited States

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