Price Experiences
Find the price your customers will pay.
Test up to four price points on any product, in any market, without touching theme code. Eraya splits your traffic, shows each visitor one consistent price, and reports which one earns the most.
Linen collection price test
Price test · 3 variations · Day 12
Product
Control
Var A
Var B
Linen OvershirtS / Sand
$48.00
$44.00
$54.00
Linen OvershirtM / Sand
$48.00
$44.00
$54.00
Merino CrewOne size
$72.00
$66.00
$79.00
Control
$3.12
— rev / visitor
Var A
$3.04
−2.6% rev / visitor
Var B
$3.51
+12.5% rev / visitor
How it works
From idea to live price test in eight steps.
This is the same flow you'll use in the app. Most merchants finish setup in under ten minutes.
1Step 1 · Name & DescriptionName & DescriptionGive the test a clear name and choose the goal you want to move, like revenue or profit per visitor. Your goal becomes the primary metric on the results page.
Step 1 · Name & DescriptionName & DescriptionGive the test a clear name and choose the goal you want to move, like revenue or profit per visitor. Your goal becomes the primary metric on the results page.
app.erayaai.com/tests/pricing/create
Nova OutdoorsPRO+ Create New Test
Dashboard
Tests
Test Ideas
Audiences
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Settings
← BackCreate Price Test
1Name & Description
2Test Variations
3Select Products
4Price Test
5Visual & Extra Changes
6Audience
7Configure Analytics
8Review & Launch
Price Test Details
Provide a name and description for your price test Read more
Primary Goal
Select the metric that will determine the winner
Conversion rate
Revenue per visitor
Average order value
Add-to-cart rate
Checkout started rate
Profit
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Step 2 · Test VariationsTest VariationsRun your current price against up to three test prices. Split traffic evenly or set your own percentages, and choose how much of your store’s traffic enters the test.
app.erayaai.com/tests/pricing/create
Nova OutdoorsPRO+ Create New Test
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Tests
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Audiences
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Settings
← BackCreate Price Test
✓Name & Description
2Test Variations
3Select Products
4Price Test
5Visual & Extra Changes
6Audience
7Configure Analytics
8Review & Launch
Configure Price Test Variations
Set up variation names and traffic allocation for your pricing test Learn more →
A
Name
Original price
Traffic
34%
Type
ControlB
Name
Lower price
Traffic
33%
Type
Variation×
C
Name
Higher price
Traffic
33%
Type
Variation×
+ Add Variation
Original price 34%Lower price 33%Higher price 33%
Traffic is balanced — totals 100%Auto-Distribute
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Step 3 · Select ProductsSelect ProductsPick up to 100 products from your synced Shopify catalog. Products already in another running test are flagged, so two tests never fight over the same item.
app.erayaai.com/tests/pricing/create
Nova OutdoorsPRO+ Create New Test
Dashboard
Tests
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Settings
← BackCreate Price Test
✓Name & Description
✓Test Variations
3Select Products
4Price Test
5Visual & Extra Changes
6Audience
7Configure Analytics
8Review & Launch
Select Products
Choose the products you want to include in your price test. You can select up to 100 products.
Search by product title
All collections ▾ProductVariantsPriceStatus
Linen Overshirt4 variants$48.00Active
Linen Wide Trousers3 variants$64.00Active
Merino Crew2 variants$72.00Active
Canvas Tote1 variant$28.00Active
Wool Beanie1 variant$24.00In another running test
2 of 100 products selected
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Step 4 · Price TestPrice TestEdit prices variant by variant, or autofill every cell by a percentage. Add compare-at prices to test anchored discounts, and set different prices for each Shopify Market.
app.erayaai.com/tests/pricing/create
Nova OutdoorsPRO+ Create New Test
Dashboard
Tests
Test Ideas
Audiences
Integrations
Settings
← BackCreate Price Test
✓Name & Description
✓Test Variations
✓Select Products
4Price Test
5Visual & Extra Changes
6Audience
7Configure Analytics
8Review & Launch
Configure Test Prices
Set the prices for each variation of your selected products. Click on price cells to edit them.
Quick Tip · Use Apply Autofill with Increase by 0% to copy original prices into every variation, then edit cells one by one.
Apply AutofillUnited States · USD ▾Collapse All
Product / VariantControlVariation AVariation B
▾Linen Overshirt3 variants$48.00−8.3%+12.5%
S / Sand$48.00 read-only$44.00$54.00
M / Sand$48.00 read-only$44.00$54.00
L / Sand$48.00 read-only$44.00$54.00
▸Linen Wide Trousers3 variants$64.00$59.00$72.00
PreviousNext
Step 5 · Visual & Extra ChangesVisual & Extra ChangesOptional. Stack an offer, a content block, a new template or a theme change on top of any price, so you can test the full experience around it.
app.erayaai.com/tests/pricing/create
Nova OutdoorsPRO+ Create New Test
Dashboard
Tests
Test Ideas
Audiences
Integrations
Settings
← BackCreate Price Test
✓Name & Description
✓Test Variations
✓Select Products
✓Price Test
5Visual & Extra Changes
6Audience
7Configure Analytics
8Review & Launch
Visual & extra changes
Optional. Stack extra changes onto a variation — a different template, theme, page, redirect, content edit or offer — on top of what this test already varies.
AOriginal priceBLower priceCHigher price2
CHigher priceVariant33%
OOfferFree shipping over $75▾
CContentHero headline and badge under the price▾
+ Add another change
PreviousNext
Step 6 · AudienceAudienceRun the test for every visitor or only a saved audience, such as US mobile shoppers or returning customers.
app.erayaai.com/tests/pricing/create
Nova OutdoorsPRO+ Create New Test
Dashboard
Tests
Test Ideas
Audiences
Integrations
Settings
← BackCreate Price Test
✓Name & Description
✓Test Variations
✓Select Products
✓Price Test
✓Visual & Extra Changes
6Audience
7Configure Analytics
8Review & Launch
Audiences
Decide who enters this test: pick a target audience, and set which other tests it should never run alongside. Read more
Selected Audience+ Add Audience
All VisitorsDefault
Everyone who visits your store
Other Audiences
US mobile shoppers
Visitors from the United States on a phone
location is US AND device is mobile
Returning customers
Visitors who have been to the store before
visitor_type is returning
US mobile shoppers will be used for targeting this test.
Mutually Exclusive Tests
Stop a visitor entering this test and another one at the same time, so neither can influence the other’s results.
Worth doing whenever two tests could affect the same metric. Necessary when they compete for a change only one can make — the same template, redirect or theme.
Set up exclusion groupPreviousNext
Step 7 · Configure AnalyticsConfigure AnalyticsEraya tracks 30+ metrics on every test. Choose the ones you want up front and drag them into order. You can change them after launch.
app.erayaai.com/tests/pricing/create
Nova OutdoorsPRO+ Create New Test
Dashboard
Tests
Test Ideas
Audiences
Integrations
Settings
← BackCreate Price Test
✓Name & Description
✓Test Variations
✓Select Products
✓Price Test
✓Visual & Extra Changes
✓Audience
7Configure Analytics
8Review & Launch
Configure Analytics
Eraya records 30+ metrics on every test. Choose the ones you want on the front page of your results and drag them into the order you want them in. Your Primary metric is the goal you picked in Name & Description, and always shows.
Revenue per visitorPrimary
The goal you picked for this test
Conversion rateAlways shown
Orders divided by sessions
Average order value
Average spend per completed order
Add-to-cart rate
Visitors who add an item to cart
Profit
Revenue minus product cost
PreviousNext
Step 8 · Review & LaunchReview & LaunchSee every setting on one page, then create a preview on your storefront. When it looks right, take the test live from the test page.
app.erayaai.com/tests/pricing/create
Nova OutdoorsPRO+ Create New Test
Dashboard
Tests
Test Ideas
Audiences
Integrations
Settings
← BackCreate Price Test
✓Name & Description
✓Test Variations
✓Select Products
✓Price Test
✓Visual & Extra Changes
✓Audience
✓Configure Analytics
8Review & Launch
Review & Launch
Review your price test configuration before launching.
Test Details
Test Name
Linen collection price test
Goal
Revenue per visitor
Products
2 products · 6 variants
Audience
US mobile shoppers
Test Variations
COriginal priceControl34% traffic
ALower price33% traffic
BHigher price33% traffic
Create Preview opens the test on your storefront first. Take it live from the test page when it looks right.
PreviousCreate Preview
Built for how Shopify stores really price.
01
Per-market prices
Set test prices for each Shopify Market, with its own currency format and rounding.
02
Autofill in one click
Raise or lower every variant by a percentage, then fine-tune individual cells.
03
Compare-at prices
Test anchored discounts by adding an optional compare-at price to any variation.
04
Results that go past conversion
See revenue, profit and AOV per visitor, plus abandoned carts for each price.
Merchant reviews
Rated 5.0 by Shopify merchants.
“We have used this tool for multiple tests now and are very happy! Everything is super easy to set up including great documentation and guidance, the analytics are clear, and it all fits seamlessly into our store. If something is unclear or seems not possible, the support is really fast and helpful. Rishabh has helped us out a lot and even implemented quick fixes just for our shop. Thanks, Rishabh!”
KS
the kurzgesagt shopUnited States
the kurzgesagt shopUnited States“This app is really great! We have been using it for pricing testing. The setup is very easy, Rishabh is here to help set everything up properly, even with our very customised setup. Our test ran flawlessly, and we are already planning the next one! Data visualisation is great; you can decide which KPI is the most important to you, and it adapts to your requirements.”
AM
Ava&MayGermany
Ava&MayGermany“This A/B testing app is exceptionally good. It offers more CRO features and analytics than other similar apps that charge 10X the price. Support is super responsive too and makes changes based on feedback.”
F
FreddieUnited States
FreddieUnited States