Privacy Policy

Introduction

Eraya ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our AI-driven price optimization and testing platform for Shopify stores.

By using our services, you agree to the collection and use of information in accordance with this policy.

Information We Collect

Personal Information

We may collect personal information that you provide directly to us, including:

• Name and contact information (email address, phone number)
• Business information (company name, Shopify store URL)
• Payment and billing information
• Account credentials and preferences
• Communication preferences and marketing opt-ins

Usage Data

We automatically collect certain information when you use our services:

• Log data (IP address, browser type, access times)
• Device information (device type, operating system)
• Usage patterns and analytics data
• Performance metrics and error reports

Shopify Store Data

With your permission, we may access and process data from your Shopify store:

• Product information and pricing data
• Sales and transaction data
• Customer behavior and analytics
• Store performance metrics

How We Use Your Information

We use the collected information for various purposes:

• Provide and maintain our AI price optimization services
• Process payments and manage your account
• Send you important updates and notifications
• Improve our services and develop new features
• Provide customer support and respond to inquiries
• Conduct research and analytics to enhance user experience
• Comply with legal obligations and enforce our terms

Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

• Service Providers: With trusted third-party service providers who assist us in operating our platform
• Legal Requirements: When required by law or to protect our rights and safety
• Business Transfers: In connection with a merger, acquisition, or sale of assets
• Consent: With your explicit consent for specific purposes

Data Security

We implement appropriate technical and organizational measures to protect your information:

• Encryption of data in transit and at rest
• Regular security assessments and updates
• Access controls and authentication measures
• Employee training on data protection
• Incident response and breach notification procedures

Your Rights and Choices

You have certain rights regarding your personal information:

• Access: Request access to your personal information
• Correction: Request correction of inaccurate information
• Deletion: Request deletion of your personal information
• Portability: Request a copy of your data in a portable format
• Opt-out: Unsubscribe from marketing communications
• Objection: Object to certain processing activities

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience:

• Essential Cookies: Required for basic functionality
• Analytics Cookies: Help us understand how you use our platform
• Preference Cookies: Remember your settings and preferences
• Marketing Cookies: Deliver relevant advertisements

You can control cookie settings through your browser preferences.

International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place to protect your data in accordance with applicable laws.

Children's Privacy

Our services are not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe we have collected such information, please contact us immediately.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by:

• Posting the new Privacy Policy on this page
• Sending you an email notification
• Displaying a notice on our platform

Your continued use of our services after any changes constitutes acceptance of the updated policy.

Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

Legal Basis for Processing (GDPR)

For users in the European Union, we process your personal data based on the following legal grounds:

• Contract: Processing necessary to provide our services
• Legitimate Interest: Improving our services and preventing fraud
• Consent: Marketing communications and optional features
• Legal Obligation: Compliance with applicable laws

Data Retention

We retain your personal information for as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. When we no longer need your information, we will securely delete or anonymize it.