Product Detail Tests
Test the product page details that sell.
Change product images, titles and descriptions for one variation without touching the product in Shopify, then see which version gets more shoppers to add to cart.
Product title & image test
Product test · 3 variations · Day 8
A · Control
Rainbow Stripe Kids Crew Sweatshirt
$28.00
Add-to-cart rate
7.9%—
B · Variation A
The Everyday Stripe Crew — Soft & School-Proof
$28.00
Add-to-cart rate
9.4%+19.0%
C · Variation B
Rainbow Stripe Kids Crew Sweatshirt
$28.00
Add-to-cart rate
8.3%+5.1%
How it works
From idea to live product test in eight steps.
This is the same flow you'll use in the app. Most merchants finish setup in under ten minutes.
1Step 1 · Name & DescriptionName & DescriptionGive the test a name and a goal, like add-to-cart rate or conversion rate. The goal becomes the primary metric on your results.
Step 1 · Name & DescriptionName & DescriptionGive the test a name and a goal, like add-to-cart rate or conversion rate. The goal becomes the primary metric on your results.
app.erayaai.com/tests/product/create
Nova OutdoorsPRO+ Create New Test
Dashboard
Tests
Test Ideas
Audiences
Integrations
Settings
← BackCreate Product Test
1Name & Description
2Test Variations
3Test Mode
4Select Products to Test
5Product Changes
6Audience
7Configure Analytics
8Review & Launch
Product Detail Test
Provide a name and description for your product image & title test Read more
Test Name
Product title & image test
Choose a clear, descriptive name for your test27/100
Description (Optional)
Does a benefit-led title and lifestyle hero image lift add-to-cart rate?
Add details about your test objectives and hypothesis81/500
Primary Goal
Select the metric that will determine the winner
Conversion rate
Revenue per visitor
Average order value
Add-to-cart rate
Checkout started rate
Profit
PreviousNext
Step 2 · Test VariationsTest VariationsRun your current product page as the control against up to three variations, and choose how traffic is split.
app.erayaai.com/tests/product/create
Nova OutdoorsPRO+ Create New Test
Dashboard
Tests
Test Ideas
Audiences
Integrations
Settings
← BackCreate Product Test
✓Name & Description
2Test Variations
3Test Mode
4Select Products to Test
5Product Changes
6Audience
7Configure Analytics
8Review & Launch
Configure Product Test Variations
Set up variation names and traffic allocation for your product test Learn more →
A
Name
Control
Traffic
34%
Type
ControlB
Name
Variation A
Traffic
33%
Type
VariationC
Name
Variation B
Traffic
33%
Type
Variation+ Add Variation
Control 34%Variation A 33%Variation B 33%
Traffic is balanced — totals 100%Auto-Distribute
PreviousNext
Step 3 · Test ModeTest ModeSimple creates a hidden copy of each product and goes live in minutes. Advanced follows the product everywhere, from collection cards to cart.
app.erayaai.com/tests/product/create
Nova OutdoorsPRO+ Create New Test
Dashboard
Tests
Test Ideas
Audiences
Integrations
Settings
← BackCreate Product Test
✓Name & Description
✓Test Variations
3Test Mode
4Select Products to Test
5Product Changes
6Audience
7Configure Analytics
8Review & Launch
How should this test run?
Both options test the same things — title, description and images. They differ in how the change reaches your storefront, and in what it costs you to set up.
Simple
No theme changes. Live in minutes.
Works on any theme, with nothing to install or edit
We create a hidden copy of the product with your changes and show it to the right shoppers
Inventory stays in sync between the two automatically
!Changes show on the product page only — collection cards, search and cart keep the original title and image
!The product page URL changes for shoppers in a test variation
AdvancedRecommended
Changes follow the product everywhere.
Collection cards, search results, the cart and the product page all show the same version
The URL never changes, and no duplicate products appear in your catalogue
Every app that keys off the product keeps working — reviews, upsells, subscriptions
!Your theme has to be integrated first — a one-time job you can do yourself or have us do
PreviousNext
Step 4 · Select ProductsSelect ProductsPick the products to include from your synced Shopify catalog.
app.erayaai.com/tests/product/create
Nova OutdoorsPRO+ Create New Test
Dashboard
Tests
Test Ideas
Audiences
Integrations
Settings
← BackCreate Product Test
✓Name & Description
✓Test Variations
✓Test Mode
4Select Products to Test
5Product Changes
6Audience
7Configure Analytics
8Review & Launch
Select Products to Test
Choose the products you want to include in your product test. You can select up to 100 products.
Search by product title
All collections ▾ProductVariantsPriceStatus
Rainbow Stripe Kids Crew4 variants$28.00Active
Everyday Stripe Hoodie3 variants$64.00Active
Merino Crew2 variants$72.00Active
Canvas Tote1 variant$28.00Active
Wool Beanie1 variant$24.00In another running test
2 of 100 products selected
PreviousNext
Step 5 · Product ChangesProduct ChangesFor each variation, set a new title, description and image order. Your products in Shopify stay unchanged.
app.erayaai.com/tests/product/create
Nova OutdoorsPRO+ Create New Test
Dashboard
Tests
Test Ideas
Audiences
Integrations
Settings
← BackCreate Product Test
✓Name & Description
✓Test Variations
✓Test Mode
✓Select Products to Test
5Product Changes
6Audience
7Configure Analytics
8Review & Launch
Product Changes
Change the title, description and images each variation shows.
A · ControlB · Variation AC · Variation B
Rainbow Stripe Kids Crew SweatshirtReset to originalRemove product from testTitle
The Everyday Stripe Crew — Soft & School-Proof
Description
BIU• ListInsert Image
Brushed-cotton fleece that survives the school run, the playground and the wash.
ImagesReset images to original
×××Choose Product ImageDrag to reorder
PreviousNext
Step 6 · AudienceAudienceRun the test for every visitor or only a saved audience, such as visitors from paid ads.
app.erayaai.com/tests/product/create
Nova OutdoorsPRO+ Create New Test
Dashboard
Tests
Test Ideas
Audiences
Integrations
Settings
← BackCreate Product Test
✓Name & Description
✓Test Variations
✓Test Mode
✓Select Products to Test
✓Product Changes
6Audience
7Configure Analytics
8Review & Launch
Audiences
Decide who enters this test: pick a target audience, and set which other tests it should never run alongside. Read more
Selected Audience+ Add Audience
All VisitorsDefault
Everyone who visits your store
US mobile shoppers
Visitors from the United States on a phone
location is US AND device is mobile
Returning customers
Visitors who have been to the store before
visitor_type is returning
US mobile shoppers will be used for targeting this test.
Mutually Exclusive Tests
Stop a visitor entering this test and another one at the same time, so neither can influence the other's results.
Worth doing whenever two tests could affect the same metric. Necessary when they compete for a change only one can make — the same template, redirect or theme.
Set up exclusion groupPreviousNext
Step 7 · Configure AnalyticsConfigure AnalyticsEraya tracks 30+ metrics on every test. Choose the ones you want up front and drag them into order.
app.erayaai.com/tests/product/create
Nova OutdoorsPRO+ Create New Test
Dashboard
Tests
Test Ideas
Audiences
Integrations
Settings
← BackCreate Product Test
✓Name & Description
✓Test Variations
✓Test Mode
✓Select Products to Test
✓Product Changes
✓Audience
7Configure Analytics
8Review & Launch
Configure Analytics
Eraya records 30+ metrics on every test. Choose the ones you want on the front page of your results and drag them into the order you want them in. Your Primary metric is the goal you picked in Name & Description, and always shows.
Revenue per visitorPrimary
The goal you picked for this test
Conversion rateAlways shown
Orders divided by sessions
Average order value
Average spend per completed order
Add-to-cart rate
Visitors who add an item to cart
Profit
Revenue minus product cost
PreviousNext
Step 8 · Review & LaunchReview & LaunchSee every setting on one page, then preview each variation on your store. When it looks right, take the test live.
app.erayaai.com/tests/product/create
Nova OutdoorsPRO+ Create New Test
Dashboard
Tests
Test Ideas
Audiences
Integrations
Settings
← BackCreate Product Test
✓Name & Description
✓Test Variations
✓Test Mode
✓Select Products to Test
✓Product Changes
✓Audience
✓Configure Analytics
8Review & Launch
Review & Launch
Review your product test configuration before launching.
Test Details
Test Name
Product title & image test
Goal
Revenue per visitor
Products
2 products · 6 variants
Audience
US mobile shoppers
Test Variations
CControlControl34% traffic
AVariation A33% traffic
BVariation B33% traffic
Create Preview opens the test on your storefront first. Take it live from the test page when it looks right.
PreviousCreate Preview
Built for the details shoppers decide on.
01
Product images
Test a different hero image, image order or lifestyle shots against your current gallery.
02
Product titles
Try a clearer or benefit-led title and see which one sells more.
03
Product descriptions
Compare short and long descriptions, or a new angle on the same product.
04
Shopify stays untouched
Changes live in the test, so your product data in Shopify never changes.
Merchant reviews
Rated 5.0 by Shopify merchants.
“We’ve been collaborating with Eraya to enhance our pricing strategies and improve margin structures. The team has helped us move beyond basic cost plus models to deliver better value for our customers. We’re still early in the process but already seeing promising results — the Eraya team has been instrumental in designing testing strategies and analytics that work with our complex product set.”
FF
Fulton Fish MarketUnited States
Fulton Fish MarketUnited States“Love the App!! It is definitly a hidden gem. Has all the functions of the Big Player, but for a fraction of costs. Would recommend 10/10!”
M
maleup®Germany
maleup®Germany“Awesome app, easy to use and Rishabh is very helpful with anything you need”
LS
LUX SKINShopify App Store review
LUX SKINShopify App Store review