Split URL Testing
Send traffic to two URLs. Keep the one that sells.
Split visitors between completely different pages, like a new landing page, collection or a page built with another app, and see which one earns more revenue per visitor.
Split URL testRunning
Send traffic to two different URLs and measure which one sells more.
Control
/collections/all
Variation A
/collections/bestsellers
Revenue per visitor
Control$1.88
Variation A$2.12
Variation A is leading+12.8%
How it works
From idea to live split URL test in nine steps.
This is the same flow you'll use in the app. Most merchants finish setup in under ten minutes.
1Step 1 · Name & DescriptionName & DescriptionGive the test a name and a goal, like conversion rate or revenue per visitor. The goal becomes the primary metric on your results.
Step 1 · Name & DescriptionName & DescriptionGive the test a name and a goal, like conversion rate or revenue per visitor. The goal becomes the primary metric on your results.
app.erayaai.com/tests/split-url/create
Nova OutdoorsPRO+ Create New Test
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← BackCreate Split URL Test
1Name & Description
2Test Variations
3Trigger Condition
4URL Test
5Visual & Extra Changes
6Audience
7Conversion Counting
8Configure Analytics
9Review & Launch
Split URL Test Details
Provide a name and description for your split url test Read more
Test Name
Bestsellers landing page test
Choose a clear, descriptive name for your test27/100
Description (Optional)
Does sending shoppers to Bestsellers instead of All products lift revenue per visitor?
Add details about your test objectives and hypothesis79/500
Primary Goal
Select the metric that will determine the winner
Conversion rate
Revenue per visitor
Average order value
Add-to-cart rate
Checkout started rate
Profit
PreviousNext
Step 2 · Test VariationsTest VariationsRun your current page as the control against up to three URLs, and choose how traffic is split.
app.erayaai.com/tests/split-url/create
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← BackCreate Split URL Test
✓Name & Description
2Test Variations
3Trigger Condition
4URL Test
5Visual & Extra Changes
6Audience
7Conversion Counting
8Configure Analytics
9Review & Launch
Configure Split URL Test Variations
Set up variation names and traffic allocation for your split url test Learn more →
A
Name
Control
Traffic
34%
Type
ControlB
Name
Variation A
Traffic
33%
Type
VariationC
Name
Variation B
Traffic
33%
Type
Variation+ Add Variation
Control34%Variation A33%Variation B33%
Traffic is balanced — totals 100%Auto-Distribute
PreviousNext
Step 3 · Trigger ConditionTrigger ConditionPick the page that starts the test. Match an exact URL, any URL that contains a phrase, or a pattern.
app.erayaai.com/tests/split-url/create
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← BackCreate Split URL Test
✓Name & Description
✓Test Variations
3Trigger Condition
4URL Test
5Visual & Extra Changes
6Audience
7Conversion Counting
8Configure Analytics
9Review & Launch
Trigger Condition
Choose the page that starts this test.
Trigger page
https://novaoutdoors.com/collections/all▾
Pick a page from the dropdown above. Exact matching requires the full URL, not a partial path.
FREE SHIPPING ON ORDERS OVER $75
NOVAShopPacksAboutCart (0)
Built for
the long trail
the long trail
Considered gear for every day outside
SHOP NOW
Refresh screenshot
Redirect behavior
Choose how visitors are redirected between test variants
Redirect every timeVisitors are always sent to their variant’s URL, so they cannot access the other URL.
First visit onlyVisitors are redirected only on their first visit. They can still access both URLs directly after that.
PreviousNext
Step 4 · URL TestURL TestEnter the URL each variation sends visitors to, such as a new collection, landing page or page built with another app.
app.erayaai.com/tests/split-url/create
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← BackCreate Split URL Test
✓Name & Description
✓Test Variations
✓Trigger Condition
4URL Test
5Visual & Extra Changes
6Audience
7Conversion Counting
8Configure Analytics
9Review & Launch
URL Test
Set the destination URL for each variation.
AControl
novaoutdoors.com/collections/all
Select a page from the list, or type the complete URL
FREE SHIPPING ON ORDERS OVER $75
NOVAShopPacksAboutCart (0)
Built for
the long trail
the long trail
Considered gear for every day outside
SHOP NOW
Refresh screenshot
BVariation A
novaoutdoors.com/collections/bestsellers
Select a page from the list, or type the complete URL
48-HOUR DROP · FREE SHIPPING ON EVERYTHING
NOVA.SHOPNEWSALECART · 2
GEAR UP.
GO FURTHER.
GO FURTHER.
New drops every Friday →
SHOP THE DROP
Refresh screenshot
Redirect OptionsPreserve query parametersKeep existing URL parameters when redirecting visitors
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Step 5 · Visual & Extra ChangesVisual & Extra ChangesOptional. Add an offer or a content change to any variation.
app.erayaai.com/tests/split-url/create
Nova OutdoorsPRO+ Create New Test
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Settings
← BackCreate Split URL Test
✓Name & Description
✓Test Variations
✓Trigger Condition
✓URL Test
5Visual & Extra Changes
6Audience
7Conversion Counting
8Configure Analytics
9Review & Launch
Visual & extra changes
Optional. Stack extra changes onto a variation — a different template, theme, page, redirect, content edit or offer — on top of what this test already varies.
AControlBVariation A2CVariation B
BVariation AVariant33%
OOfferFree shipping over $75▾
CContentHero headline and badge under the price▾
+ Add another change
PreviousNext
Step 6 · AudienceAudienceRun the test for every visitor or only a saved audience, such as visitors from paid ads.
app.erayaai.com/tests/split-url/create
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Settings
← BackCreate Split URL Test
✓Name & Description
✓Test Variations
✓Trigger Condition
✓URL Test
✓Visual & Extra Changes
6Audience
7Conversion Counting
8Configure Analytics
9Review & Launch
Audiences
Decide who enters this test: pick a target audience, and set which other tests it should never run alongside. Read more
Selected Audience+ Add Audience
All VisitorsDefault
Everyone who visits your store
Other Audiences
US mobile shoppers
Visitors from the United States on a phone
location is US AND device is mobile
Returning customers
Visitors who have been to the store before
visitor_type is returning
US mobile shoppers will be used for targeting this test.
Mutually Exclusive Tests
Stop a visitor entering this test and another one at the same time, so neither can influence the other's results.
Worth doing whenever two tests could affect the same metric. Necessary when they compete for a change only one can make — the same template, redirect or theme.
Set up exclusion groupPreviousNext
Step 7 · Conversion CountingConversion CountingChoose whether every order counts, or only orders containing certain products.
app.erayaai.com/tests/split-url/create
Nova OutdoorsPRO+ Create New Test
Dashboard
Tests
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Settings
← BackCreate Split URL Test
✓Name & Description
✓Test Variations
✓Trigger Condition
✓URL Test
✓Visual & Extra Changes
✓Audience
7Conversion Counting
8Configure Analytics
9Review & Launch
How would you like to measure conversions when viewing results?
This only changes how orders are counted in your results — it does not change who sees the test.
Count all orders, regardless of products in the orderEvery order placed by a visitor who saw this test counts toward your results.
Count only orders containing certain productsUseful when testing quantity discounts, bundle offers, or product-specific promotions, where unrelated purchases would skew your results.
Selected Products
2 products selected
Trail Runner JacketNova Outdoors
Packable Down VestNova Outdoors
PreviousNext
Step 8 · Configure AnalyticsConfigure AnalyticsEraya tracks 30+ metrics on every test. Choose the ones you want up front and drag them into order.
app.erayaai.com/tests/split-url/create
Nova OutdoorsPRO+ Create New Test
Dashboard
Tests
Test Ideas
Audiences
Integrations
Settings
← BackCreate Split URL Test
✓Name & Description
✓Test Variations
✓Trigger Condition
✓URL Test
✓Visual & Extra Changes
✓Audience
✓Conversion Counting
8Configure Analytics
9Review & Launch
Configure Analytics
Eraya records 30+ metrics on every test. Choose the ones you want on the front page of your results and drag them into the order you want them in. Your Primary metric is the goal you picked in Name & Description, and always shows.
Add-to-cart ratePrimary
The goal you picked for this test
Conversion rateAlways shown
Orders divided by sessions
Average order value
Average spend per completed order
Revenue per visitor
Total revenue divided by visitors
Profit
Revenue minus product cost
PreviousNext
Step 9 · Review & LaunchReview & LaunchSee every setting on one page, then preview each URL. When it looks right, take the test live.
app.erayaai.com/tests/split-url/create
Nova OutdoorsPRO+ Create New Test
Dashboard
Tests
Test Ideas
Audiences
Integrations
Settings
← BackCreate Split URL Test
✓Name & Description
✓Test Variations
✓Trigger Condition
✓URL Test
✓Visual & Extra Changes
✓Audience
✓Conversion Counting
✓Configure Analytics
9Review & Launch
Split URL Test Configuration Preview
Review your split URL test configuration before launching.
Test Details
Test Name
Bestsellers landing page test
Description
Does sending shoppers to Bestsellers instead of All products lift revenue per visitor?
Audience
Selected Audience
US mobile shoppers
Audience Rules
location is USdevice is mobile
URL Configuration
AControlControl/collections/all34%traffic
BVariation A/collections/bestsellers33%traffic
CVariation B/pages/summer-edit33%traffic
PreviousCreate Preview
Built for testing whole pages and flows.
01
Test whole pages
Compare a new landing page, collection or a page built with another app against your current one.
02
Trigger on any URL
Start the test on an exact URL, any URL containing a phrase, or a pattern.
03
Query parameters kept
UTM tags and other parameters carry over, so ad attribution keeps working.
04
Results per URL
See conversion rate and revenue per visitor for each URL side by side.
Merchant reviews
Rated 5.0 by Shopify merchants.
“We’ve been collaborating with Eraya to enhance our pricing strategies and improve margin structures. The team has helped us move beyond basic cost plus models to deliver better value for our customers. We’re still early in the process but already seeing promising results — the Eraya team has been instrumental in designing testing strategies and analytics that work with our complex product set.”
FF
Fulton Fish MarketUnited States
Fulton Fish MarketUnited States“Love the App!! It is definitly a hidden gem. Has all the functions of the Big Player, but for a fraction of costs. Would recommend 10/10!”
M
maleup®Germany
maleup®Germany“Awesome app, easy to use and Rishabh is very helpful with anything you need”
LS
LUX SKINShopify App Store review
LUX SKINShopify App Store review