Template Tests
Find the product page layout that sells.
Test alternate product, collection and page templates against the one your store uses today. No code, no theme duplication, and every variation is previewable before launch.
Template test
Template Test · 2 variations · Day 9
Control
FREE SHIPPING ON ORDERS OVER $75
NOVAShopPacksAboutCart (0)
Built for
the long trail
the long trail
Considered gear for every day outside
SHOP NOW
product
7.9%—
Add-to-cart rate
Variation A
48-HOUR DROP · FREE SHIPPING ON EVERYTHING
NOVA.SHOPNEWSALECART · 2
GEAR UP.
GO FURTHER.
GO FURTHER.
New drops every Friday →
SHOP THE DROP
product.sticky-atc
9.2%+16.5%
Add-to-cart rate
How it works
From idea to live template test in eight steps.
This is the same flow you'll use in the app. Most merchants finish setup in under ten minutes.
1Step 1 · Name & DescriptionName & DescriptionGive the test a name and a goal, like add-to-cart rate or revenue per visitor. The goal becomes the primary metric on your results.
Step 1 · Name & DescriptionName & DescriptionGive the test a name and a goal, like add-to-cart rate or revenue per visitor. The goal becomes the primary metric on your results.
app.erayaai.com/tests/template/create
Nova OutdoorsPRO+ Create New Test
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← BackCreate Template Test
1Name & Description
2Test Variations
3Template Test
4Visual & Extra Changes
5Audience
6Conversion Counting
7Configure Analytics
8Review & Launch
Template Test Details
Provide a name and description for your template test Read more
Test Name
Sticky add-to-cart PDP test
Choose a clear, descriptive name for your test27/100
Description (Optional)
Will a sticky add-to-cart bar and reviews above the fold lift add-to-cart rate?
Add details about your test objectives and hypothesis79/500
Primary Goal
Select the metric that will determine the winner
Conversion rate
Revenue per visitor
Average order value
Add-to-cart rate
Checkout started rate
Profit
PreviousNext
Step 2 · Test VariationsTest VariationsRun your current template as the control against up to three variations, and choose how traffic is split.
app.erayaai.com/tests/template/create
Nova OutdoorsPRO+ Create New Test
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Tests
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Audiences
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Settings
← BackCreate Template Test
✓Name & Description
2Test Variations
3Template Test
4Visual & Extra Changes
5Audience
6Conversion Counting
7Configure Analytics
8Review & Launch
Configure Template Test Variations
Set up variation names and traffic allocation for your template test Learn more →
A
Name
Control
Traffic
34%
Type
ControlB
Name
Variation A
Traffic
33%
Type
VariationC
Name
Variation B
Traffic
33%
Type
Variation+ Add Variation
Control 34%Variation A 33%Variation B 33%
Traffic is balanced — totals 100% Auto-Distribute
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Step 3 · Template TestTemplate TestPick a template type, then choose the alternate template for each variation from your theme. Eraya swaps the template for every product or collection that uses it.
app.erayaai.com/tests/template/create
Nova OutdoorsPRO+ Create New Test
Dashboard
Tests
Test Ideas
Audiences
Integrations
Settings
← BackCreate Template Test
✓Name & Description
✓Test Variations
3Template Test
4Visual & Extra Changes
5Audience
6Conversion Counting
7Configure Analytics
8Review & Launch
Template Configuration
Select templates for each variation
AControl
productPublished
FREE SHIPPING ON ORDERS OVER $75
NOVAShopPacksAboutCart (0)
Built for
the long trail
the long trail
Considered gear for every day outside
SHOP NOW
Control template from your published theme
BVariation A
product.sticky-atcVariation
48-HOUR DROP · FREE SHIPPING ON EVERYTHING
NOVA.SHOPNEWSALECART · 2
GEAR UP.
GO FURTHER.
GO FURTHER.
New drops every Friday →
SHOP THE DROP
CVariation B
Duplicate Control TemplateSelect Template
PreviousNext
Step 4 · Visual & Extra ChangesVisual & Extra ChangesOptional. Add an offer, a content block or a style change to any variation.
app.erayaai.com/tests/template/create
Nova OutdoorsPRO+ Create New Test
Dashboard
Tests
Test Ideas
Audiences
Integrations
Settings
← BackCreate Template Test
✓Name & Description
✓Test Variations
✓Template Test
4Visual & Extra Changes
5Audience
6Conversion Counting
7Configure Analytics
8Review & Launch
Visual & extra changes
Optional. Stack extra changes onto a variation — a different template, theme, page, redirect, content edit or offer — on top of what this test already varies.
AControlBVariation A2CVariation B
BVariation AVariant33%
OOfferFree shipping over $75
CContentHero headline and badge under the price
+ Add another change
PreviousNext
Step 5 · AudienceAudienceRun the test for every visitor or only a saved audience, such as returning customers.
app.erayaai.com/tests/template/create
Nova OutdoorsPRO+ Create New Test
Dashboard
Tests
Test Ideas
Audiences
Integrations
Settings
← BackCreate Template Test
✓Name & Description
✓Test Variations
✓Template Test
✓Visual & Extra Changes
5Audience
6Conversion Counting
7Configure Analytics
8Review & Launch
Audiences
Decide who enters this test: pick a target audience, and set which other tests it should never run alongside. Read more
Selected Audience+ Add Audience
All VisitorsDefault
Everyone who visits your store
Other Audiences
US mobile shoppers
Visitors from the United States on a phone
location is US AND device is mobile
Returning customers
Visitors who have been to the store before
visitor_type is returning
US mobile shoppers will be used for targeting this test.
Mutually Exclusive Tests
Stop a visitor entering this test and another one at the same time, so neither can influence the other's results.
Worth doing whenever two tests could affect the same metric. Necessary when they compete for a change only one can make — the same template, redirect or theme.
Set up exclusion groupPreviousNext
Step 6 · Conversion CountingConversion CountingChoose whether every order counts, or only orders from visitors who saw a tested template.
app.erayaai.com/tests/template/create
Nova OutdoorsPRO+ Create New Test
Dashboard
Tests
Test Ideas
Audiences
Integrations
Settings
← BackCreate Template Test
✓Name & Description
✓Test Variations
✓Template Test
✓Visual & Extra Changes
✓Audience
6Conversion Counting
7Configure Analytics
8Review & Launch
How would you like to measure conversions when viewing results?
This only changes how orders are counted in your results — it does not change who sees the test.
Count all orders, regardless of products in the orderEvery order placed by a visitor who saw this test counts toward your results.
Count only orders containing certain productsUseful when testing quantity discounts, bundle offers, or product-specific promotions, where unrelated purchases would skew your results.
Selected Products
2 products selected
Trail Runner JacketNova Outdoors
Packable Down VestNova Outdoors
PreviousNext
Step 7 · Configure AnalyticsConfigure AnalyticsEraya tracks 30+ metrics on every test. Choose the ones you want up front and drag them into order.
app.erayaai.com/tests/template/create
Nova OutdoorsPRO+ Create New Test
Dashboard
Tests
Test Ideas
Audiences
Integrations
Settings
← BackCreate Template Test
✓Name & Description
✓Test Variations
✓Template Test
✓Visual & Extra Changes
✓Audience
✓Conversion Counting
7Configure Analytics
8Review & Launch
Configure Analytics
Eraya records 30+ metrics on every test. Choose the ones you want on the front page of your results and drag them into the order you want them in. Your Primary metric is the goal you picked in Name & Description, and always shows.
Add-to-cart ratePrimary
The goal you picked for this test
Conversion rateAlways shown
Orders divided by sessions
Average order value
Average spend per completed order
Revenue per visitor
Total revenue divided by visitors
Profit
Revenue minus product cost
PreviousNext
Step 8 · Review & LaunchReview & LaunchSee every setting on one page, then preview each template on your live store. When it looks right, take the test live.
app.erayaai.com/tests/template/create
Nova OutdoorsPRO+ Create New Test
Dashboard
Tests
Test Ideas
Audiences
Integrations
Settings
← BackCreate Template Test
✓Name & Description
✓Test Variations
✓Template Test
✓Visual & Extra Changes
✓Audience
✓Conversion Counting
✓Configure Analytics
8Review & Launch
Template Test Configuration Preview
Review your template test configuration before launching.
Test Details
Test Name
Sticky add-to-cart PDP test
Description
Will a sticky add-to-cart bar and reviews above the fold lift add-to-cart rate?
Audience
Selected Audience
US mobile shoppers
Audience Rules
location is USdevice is mobile
Template Configuration
AControlControlproduct34% traffic
BVariation Aproduct.sticky-atc33% traffic
CVariation Bproduct.long-form33% traffic
PreviousCreate Preview
Built for how Shopify themes use templates.
01
Products, collections and pages
Test any template type your theme supports, across every item that uses it.
02
Works with Shopify Markets
Run a template test in one market while the rest of your store stays as it is.
03
Previews on your store
Open each variation on a real product before the test goes live.
04
Conflict checks
Eraya warns you when another live test already swaps the same template.
Merchant reviews
Rated 5.0 by Shopify merchants.
“We have used this tool for multiple tests now and are very happy! Everything is super easy to set up including great documentation and guidance, the analytics are clear, and it all fits seamlessly into our store. If something is unclear or seems not possible, the support is really fast and helpful. Rishabh has helped us out a lot and even implemented quick fixes just for our shop. Thanks, Rishabh!”
KS
the kurzgesagt shopUnited States
the kurzgesagt shopUnited States“This app is really great! We have been using it for pricing testing. The setup is very easy, Rishabh is here to help set everything up properly, even with our very customised setup. Our test ran flawlessly, and we are already planning the next one! Data visualisation is great; you can decide which KPI is the most important to you, and it adapts to your requirements.”
AM
Ava&MayGermany
Ava&MayGermany“This A/B testing app is exceptionally good. It offers more CRO features and analytics than other similar apps that charge 10X the price. Support is super responsive too and makes changes based on feedback.”
F
FreddieUnited States
FreddieUnited States